# Shilpa Bhat > Senior Staff Product Designer, 1Password Location: San Francisco Bay Area, United States Profile: https://flows.cv/shilpabhat I’m a Principal UX Designer and Design Leader with 20+ years of experience shaping AI/ML, cloud, robotics, consumer tech, and enterprise SaaS products at Amazon, Bosch, McAfee, Nokia, and OnMobile. At Amazon, I lead UX for AI/ML, Agentic AI and Generative AI across Amazon Bedrock, Amazon CloudWatch, and Amazon Q. Previously at AWS, I drove end-to-end product design for marquee AI/ML services including DeepRacer, Textract, Rekognition, Lookout for Vision, and DeepLens—all focused on democratizing machine learning for developers and enterprises. As a Design Bar Raiser and AWS Design System Ambassador, I elevate design quality across orgs, mentor teams, and contribute scalable patterns that shape experiences across AWS. My mission is to elevate design and supercharge builders. I enable teams to move faster and think bigger through vibecoded prototypes, rapid concept definition, strategic design reviews, and crisp UX frameworks. I thrive in deeply technical spaces—observability, operational investigations, model evaluation—and turn them into intuitive, high-leverage experiences that accelerate both customers and internal builders. Earlier, I shaped consumer security at McAfee, led robotics and NLP design at Bosch (contributing to the spin-off of Mayfield Robotics), and designed large-scale consumer services for emerging markets at Nokia. A unique dimension of my practice is my passion for mythology-inspired frameworks for designing AI. Drawing from Hindu mythology, I use narrative to explain principles like intent vs. command, trust, control, collaboration, and the ethics of AI. I shared this approach at UXxUX and continue to expand it through conferences talks. I excel in ambiguity—crafting product vision, aligning cross-functional partners, shaping strategy, and transforming complexity into elegant, scalable systems. My strengths include UX strategy, information architecture, research synthesis, interaction design, and full-stack prototyping. If you’re building at the intersection of AI, systems design, and human-centered innovation, I’d love to connect. ## Work Experience ### Senior Staff Product Designer @ 1Password Jan 2026 – Present ### Principal UX Designer @ Amazon Web Services (AWS) Jan 2023 – Jan 2026 | San Francisco Bay Area ### Senior UX Designer @ Amazon / Artificial Intelligence and Machine Learning @ Amazon Web Services (AWS) Jan 2020 – Jan 2023 | Palo Alto, California, United States Designing products that put machine learning in the hands of every developer. ### UX / Consumer Products @ McAfee @ McAfee Jan 2018 – Jan 2020 | Santa Clara, California Leading a team of interaction designers and visual designers to define the future of cyber security and designing products aligned with the cloud strategy of McAfee. ### Lead Interaction Designer @ Bosch USA Jan 2014 – Jan 2017 | Palo Alto Bosch relocated me from Bangalore,India to Palo Alto,California to set up the UX design practice with the Research & Technology centre. I worked on User experience projects for advanced technology groups like Robotics, Industry 4.0, Natural Language Processing and Automated Driving during this time. I also ran UX Academy workshops with engineers and researchers. ### Senior UX Manager @ Robert Bosch Engineering and Business Solutions Ltd. Jan 2012 – Jan 2014 | Bangalore Key member of the newly founded global, multidisciplinary user experience function at Robert Bosch. ### Senior Interaction Designer, Mobile Phones Services, Nokia Design @ Nokia Jan 2009 – Jan 2012 | Bangalore, India Lead Designer of Nokia's Life tools service - a life improvement and life enhancing service targeted for emerging economies like India, Indonesia, China, Nigeria. Life tools provides a range of information on topics like Agriculture, Education, Healthcare, Religion and Entertainment. ### Senior User Researcher @ OnMobile Jan 2006 – Jan 2009 As part of the Creative and User research groups - I was responsible for design of IVR based mobile applications for leading telecom operators in India and abroad. Conducted qualitative and quantitative research studies to understand the mobile VAS user behaviours and trends. Spearheaded Usability and heauristic evaluation activities. Was responsible for conducting and reporting usability study projects. Conducted multiple user research projects to identify service opportunities amongst mobile users in rural India. ### Game Designer @ Kreeda Games Jan 2006 – Jan 2006 I interned at Kreeda Games for my final diploma project at NID. I was involved in research and design on games based on Indian Mythology. ### Product Designer @ Frank Educational Aids Private Limited Jan 2005 – Jan 2006 Research & Development of educational games and aids for children. Created concepts and visual design and prototypes. Interacted with leading educationists for validating concepts and conducted user studies with children in schools and home to test and get feedback on the designs. Games such as "Around the world", "Discover India", "Mix n Match" are bestsellers in India and abroad ## Education ### Masters in Industrial and Product Design National Institute of Design ### Masters of Science in Developmental and Child Psychology Delhi University ## Contact & Social - LinkedIn: https://linkedin.com/in/shilpa-bhat - Portfolio: https://www.bhatshilpa.com --- Source: https://flows.cv/shilpabhat JSON Resume: https://flows.cv/shilpabhat/resume.json Last updated: 2026-04-13