Teaching the flagship design research class, Needfinding, which is a required class for all product design majors. I teach senior undergraduate students the proper techniques of ethnographic research and applications to product design. In the winter and spring, I follow through with coaching students in their final Implementation thesis projects, advising with designing, prototyping and launching their product or service.

Supported the Identity org design team

Oversaw and managed design teams (UX, UI, Industrial, Content, UXR etc) across various client projects

Saw the company through hypergrowth leading some of our most notable consumer bets. In my last role, I led IG Labs, an incubator org exploring new product opportunities across the entire company. Previously I was the founder/head of Product for IG Live (grew to 100M+), IG Video, IGTV, IG Video Chat and a PM people manager.

I’ve spoken at conferences of 1200+ about product innovation and strategy (including giving keynote talks at F8 and the Product Management Festival). Interviewed by TechCrunch, The Verge, and other news outlets (see below).

My specialty is overseeing teams of 30+ working on zero-to-one products. With a background in design and anthropological research, I’m deeply passionate about building innovative products based on understanding core human needs.