# Shilpa Tripathi Jurinek > Principal Designer at SAP Business AI | coAuthor of Creativity & Generative AI Location: San Francisco Bay Area, United States Profile: https://flows.cv/shilpatripathijurinek Can’t believe I get to contribute to the first new UX paradigm in 60 years! Excited to help design our experiences in the age of Aquarius, where knowledge shouldn’t be a reason for inequity in the world. ## Work Experience ### Principal Designer for Joule @SAP AI @ SAP Jan 2025 – Present Building Joule’s user experience strategy, leading our team of designers, identifying areas for research, crafting our user experience. ### Design Lead for Joule @SAP AI @ SAP Jan 2022 – Jan 2025 ### User Experience Lead for SAP Conversational AI @ SAP Jan 2020 – Jan 2022 | Palo Alto, California, United States ### User Experience Designer for SAP Conversational AI @ SAP Jan 2019 – Jan 2020 | Palo Alto Creating innovative conversational user experiences for the future, at SAP Conversational AI. ### SAP Next Talent @ SAP Jan 2018 – Jan 2019 | Palo Alto, California Was chosen to be a part of the Silicon Valley Next Talent cohort of October 2018. ### UX Writer & Researcher @ Accenture Jan 2018 – Jan 2018 | United States ### Content, Design & Marketing Consultant @ Design Consulting Services Jan 2012 – Jan 2018 NOTABLE CLIENTS: The Ceramics Studio, Yotto Labs, Chakra Cuisine Beverly Hills ### Visual Designer & Branding @ SoftTech Engineers Pvt. Ltd. Jan 2010 – Jan 2011 ### Miss Universe India 4th Runner Up @ Miss Universe Organization Jan 2010 – Jan 2011 | Mumbai Area, India ### Ambassador @ The Energy & Resources Institute Jan 2010 – Jan 2011 | Mumbai Area, India ## Education ### Master's degree in Human Computer Interaction Design UC Irvine ### Certificate in Improv & Comedy UCB ### Diploma in Acting for Film New York Film Academy ### Bachelor of Science - BS in Media Arts & Animation Art Institute of CA, San Francisco ## Contact & Social - LinkedIn: https://linkedin.com/in/shilpa-tripathi-jurinek - Portfolio: https://medium.com/@DesignNotes --- Source: https://flows.cv/shilpatripathijurinek JSON Resume: https://flows.cv/shilpatripathijurinek/resume.json Last updated: 2026-04-13