Envisioning hypermodality and interactions (including D-pad and touch) in Entertainment space

Owned the video application and led global design pattern efforts for IVI systems, driving Vega OS adoption through strategic leadership and cross-functional alignment; Video SDK showcased to 79K+ viewers and 700+ developers.

Authored comprehensive design documentation on dual-modality (D-pad/touchscreen) focus management for in-car and TV apps, enhancing user experience through responsive interaction models.

AI Creative Optimizer: Designed an AI tool from scratch, significantly accelerating the creative review workflow. This innovation streamlined dual review tracks for brand and marketing compliance, reducing publishing delays and expediting the launch process.

Standard Setting and Brand Compliance: Developed interaction models, task flows, empathy maps, and journey maps, ensuring tool design aligned perfectly with AMEX brand standards.

• Innovative Redesign of Meeting Room Application: Spearheaded the comprehensive redesign of Apple's Meeting Room Application, optimizing for intuitive navigation and fluid user interaction. Focused on enhancing the application's responsiveness and user engagement.

• Enhancing User Interface and Experience: Streamlined the application interface, introducing dynamic features like innovative chat functions and creative material displays. This significantly improved ease of use for over 300 global partners.

• Cross-Functional Collaboration: Partnered closely with product managers, marketers, and upper management to refine design elements, rooted in user feedback and usability testing. This approach led to increased user engagement and a stronger branding experience.

• Design Principles Application: Meticulously aligned the application interface with Apple’s design ethos, applying UX principles like Jakob’s Law and the Law of Common Region. Achieved an interface that was aesthetically pleasing and user-friendly, enhancing usability perception.

• User Flow and Research Integration: Revolutionized user experience by spearheading the development of NBA 2 (Prometheus). Collaborated with cross-functional teams to enhance user flow, architecture, and research methodologies, ensuring seamless integration of design and technological aspects.

• Design and Presentation Excellence: Innovatively brainstormed and created wireframes and assets for the Customer Insights and Campaign Report pages. Masterfully presented cohesive design strategies to non-design audiences, including product and technology teams, demonstrating exceptional communication and design skills.

• Conversational Interface Design for Mayor Angela Alioto's Campaign: Crafted a user-centric conversational interface, enhancing user engagement and interaction. Developed a strategic card design to effectively guide the targeted audience to the Facebook conversational interface.

• Visual and Information Architecture: Created captivating visuals and icons, elevating the appeal of the interface. Expertly structured the chatbot flow, ensuring an intuitive and engaging user experience.