# Shilpy Jain > Sr. Product Designer | Mentor @ ADPlist | Seed Investor | Driving Innovation in User Engagement & Experience | Proven Impact at Leading Tech Companies Location: Santa Clara, California, United States Profile: https://flows.cv/shilpy Hi, I'm Shilpy, a UX Designer leader whose career has flourished at industry leaders like Amazon, American Express, Apple, and Kaiser Permanente. With a Master's in Design Space, I've honed my skills in crafting user-centric and aesthetically compelling designs. My experience includes designing AI tools at American Express and enhancing device interactivity at Apple, always focusing on improving user workflow efficiency. Proficient in tools from Adobe Suite to Figma, I'm passionate about integrating user feedback into every design element. Beyond the professional sphere, I'm committed to cultural art preservation and various social causes. Let's connect! ## Work Experience ### Sr. Product Designer, Amazon @ Amazon Jan 2024 – Present | United States Envisioning hypermodality and interactions (including D-pad and touch) in Entertainment space Owned the video application and led global design pattern efforts for IVI systems, driving Vega OS adoption through strategic leadership and cross-functional alignment; Video SDK showcased to 79K+ viewers and 700+ developers. Authored comprehensive design documentation on dual-modality (D-pad/touchscreen) focus management for in-car and TV apps, enhancing user experience through responsive interaction models. ### Senior User Experience Designer @ Cognizant Jan 2021 – Jan 2023 | United States AI Creative Optimizer: Designed an AI tool from scratch, significantly accelerating the creative review workflow. This innovation streamlined dual review tracks for brand and marketing compliance, reducing publishing delays and expediting the launch process. Standard Setting and Brand Compliance: Developed interaction models, task flows, empathy maps, and journey maps, ensuring tool design aligned perfectly with AMEX brand standards. ### User Experience Designer @ Cognizant Jan 2019 – Jan 2021 | Santa Clara, California, United States • Innovative Redesign of Meeting Room Application: Spearheaded the comprehensive redesign of Apple's Meeting Room Application, optimizing for intuitive navigation and fluid user interaction. Focused on enhancing the application's responsiveness and user engagement. • Enhancing User Interface and Experience: Streamlined the application interface, introducing dynamic features like innovative chat functions and creative material displays. This significantly improved ease of use for over 300 global partners. • Cross-Functional Collaboration: Partnered closely with product managers, marketers, and upper management to refine design elements, rooted in user feedback and usability testing. This approach led to increased user engagement and a stronger branding experience. • Design Principles Application: Meticulously aligned the application interface with Apple’s design ethos, applying UX principles like Jakob’s Law and the Law of Common Region. Achieved an interface that was aesthetically pleasing and user-friendly, enhancing usability perception. ### User Experience Designer, US Bank @ U.S. Bank Jan 2019 – Jan 2019 | San Francisco • User Flow and Research Integration: Revolutionized user experience by spearheading the development of NBA 2 (Prometheus). Collaborated with cross-functional teams to enhance user flow, architecture, and research methodologies, ensuring seamless integration of design and technological aspects. • Design and Presentation Excellence: Innovatively brainstormed and created wireframes and assets for the Customer Insights and Campaign Report pages. Masterfully presented cohesive design strategies to non-design audiences, including product and technology teams, demonstrating exceptional communication and design skills. ### UX Designer / Researcher @ Tungsten Jan 2018 – Jan 2018 | San Francisco Bay Area • Conversational Interface Design for Mayor Angela Alioto's Campaign: Crafted a user-centric conversational interface, enhancing user engagement and interaction. Developed a strategic card design to effectively guide the targeted audience to the Facebook conversational interface. • Visual and Information Architecture: Created captivating visuals and icons, elevating the appeal of the interface. Expertly structured the chatbot flow, ensuring an intuitive and engaging user experience. ### UX Lead @ SJ Arts Jan 2016 – Jan 2018 | Santa Clara • Strategic Value Proposition: Spearheaded the streamlining of value propositions for SJ Arts, conducting in-depth market research. Diversified service offerings to include art classes for both adults and children, art commissions, and various art events such as corporate functions, birthday parties, paint parties, paint nights, and camps, thereby enhancing the brand's market presence. • Website and Digital Presence Overhaul: Orchestrated a complete redesign of the SJ Arts website, focusing on user experience to ensure easy navigation and engagement. Formulated content strategy for digital marketing platforms including Facebook, Instagram, Pinterest, Twitter, Etsy, and LinkedIn, significantly expanding our digital footprint and lead generation capabilities. ### Design Consultant @ Groupmuse Jan 2018 – Jan 2018 | San Francisco Bay Area • App Redesign and User Research: Led the transformative redesign of the Groupmuse app, supported by comprehensive research including 75+ contextual inquiries, 10+ in-depth interviews, and extensive user interactions. Conducted recruitment surveys and methodologies to refine user understanding. • Engagement and Usability Enhancement: Redesigned the app to facilitate deeper user engagement and streamlined processes like onboarding, checkout flow, and musician payments. Conducted 35+ usability testing sessions, synthesizing findings to prioritize MVP design features. Achieved a significant enhancement in user experience through rapid prototyping and iterative design based on stakeholder feedback. ### UX Designer @ Vowels Advertising LLP Jan 2016 – Jan 2017 | Jaipur Area, India • Implemented innovative designs with a deep understanding of user context, product lifecycle, key channels, platforms, and competitor experiences. • Conducted extensive research to inform comprehensive recommendations, significantly influencing design and business strategy. • Formulated and executed surveys and testing tasks, playing a key role in gathering crucial user insights. Analyzed and synthesized data, driving informed design decisions that enhanced user experience and business outcomes. • Led brainstorming and sketching exercises, setting the direction for user-centric designs. • Created intuitive and engaging user experiences, balancing user needs with business objectives. • Designed high-fidelity wireframes in Sketch based on detailed business requirements, contributing to clear and effective design communication. • Developed wireframes, prototypes, and mockups, and conducted usability testing, culminating in the creation of high-fidelity prototypes that significantly improved user interactions and satisfaction. ### Artist @ DENNIS RAE FINE ART INC Jan 2017 – Jan 2017 | Saint Helena • Exhibition Showcase: Exhibited a curated collection of my artworks, "Immerse in Classic" and "Passion and Purity," at the prestigious Dennis Rae Fine Art Gallery, illuminating the space with pieces that blend classic themes with contemporary execution. • Artistic Recognition: Received accolades for my ability to encapsulate and project purity and passion through my art, engaging a diverse audience and sparking conversations around the enduring beauty of classic art forms in modern times. • Visual Storytelling: Demonstrated expertise in visual storytelling by transporting viewers through a sensory experience, merging historical artistry with modern-day narratives, and contributing to the vibrant cultural tapestry of Saint Helena. ### Founder @ Abrak Jan 2014 – Jan 2016 | New Delhi Area, India • Revitalization of Indigenous Handicrafts: Spearheaded the revival of a valuable yet under-appreciated indigenous handicraft. Demonstrated innovative leadership by contemporizing traditional items to align with modern market needs, thereby preserving a significant cultural art form. • Product Development and Marketing Strategy: Creatively designed and introduced a diverse range of products including shawls, ponchos, bags, blankets, and stoles. Successfully bridged the gap between traditional craftsmanship and contemporary aesthetics, meeting current consumer preferences. • Exhibition and E-commerce Integration: Organized several notable exhibitions to showcase and promote the revamped handicrafts. Strategically developed an e-commerce platform and leveraged multiple online marketplaces, significantly enhancing product visibility and accessibility. • Collaborative Expansion: Formed a strategic partnership with Sakhi Foundation NGO to scale production. This collaboration not only increased the manufacturing capacity but also supported the community involved in producing the core materials, fostering sustainable growth and social impact. ### Design Researcher @ Asha Handicrafts Association Jan 2013 – Jan 2013 | Mumbai Area, India Sustainable Brand and Packaging Design: Pioneered the design of an economically sustainable brand language and packaging for a 32-year-old fair trade organization. Focused on preserving Indian artisanship, researched sustainable materials and printing techniques, and designed eco-friendly tags, shopping bags, and other assets. ### Freelance Designer @ Shady Ideas Jan 2012 – Jan 2013 | Mumbai Area, India • Product Conceptualization and Design: Played a pivotal role at the Mumbai-based startup 'Shady Ideas' by ideating and crafting the designs for innovative lamps, infusing creativity and functionality in products that align with the brand’s vision. • Buddha Artwork Lamp Success: My Buddha artwork, which was sold through Shady Ideas, achieved widespread popularity on major Indian e-commerce platforms, consistently ranking as one of the top-selling lamps for over four years. • Customized Portrait Lampshades: Specialized in creating bespoke handcrafted portraits on lampshades, catering to a niche market including celebrity clientele, which significantly heightened the brand’s reputation for personalized and unique designs. ### Visual Merchandiser @ Pantaloon Retail India Ltd Jan 2012 – Jan 2012 | Mumbai Area, India • Visual Styling and Trend Integration: Oversaw and transformed the visual presentation of the store, styling mannequins and jewelry to reflect seasonal trends and consumer preferences. Successfully enhanced the shopping experience through attention to detail and a keen understanding of fashion. • Brand Alignment and Display Design: Designed and implemented window displays that were not only visually striking but also aligned with Pantaloon’s brand guidelines. These displays played a key role in reinforcing the brand’s identity and attracting customer interest. • Collaborative Training and Standards: Worked closely with department managers to instill, instruct, and maintain rigorous visual standards. Provided consistent daily feedback on garment presentation, elevating store staff's visual merchandising skills. • Artistic Installations and Sales Impact: Leveraged my fine art background to create aesthetically appealing installations that captivated customers, resulting in increased footfall and contributing to a measurable uplift in store sales. ## Education ### User Experience Design General Assembly ### Master of Design (M.Des) in Design Research in Visual Merchandising, Product Design, Design Researcher, Visual Merchandiser, Product Designer National Institute of Fashion Technology Delhi ### Bach. in visual arts(B.V.A) in Graphic Design, Fine Arts, sculpture, photography International College for Girls, Jaipur ## Contact & Social - LinkedIn: https://linkedin.com/in/jainshilpy - Portfolio: https://www.jainshilpy.com/ --- Source: https://flows.cv/shilpy JSON Resume: https://flows.cv/shilpy/resume.json Last updated: 2026-04-13