# Shima Roy > Founding Designer | Product & UX Leader | Designing Engaging, Multimodal Experiences Location: San Francisco Bay Area, United States Profile: https://flows.cv/shimaroy I love exploring the nuances of humans communication, and then crafting digital experiences that feel just as natural. As the Founding Designer at getitAI, I wear many hats: multimodal conversation designer, product designer, UX strategist, customer success advocate, and sometimes, a startup Swiss Army knife. I’ve worked on conversational interfaces at Meta Reality Labs and Google, where I designed interactions for AR/VR environments, smart displays, and voice assistants. My goal? To keep learning, keep designing, and keep making technology more accessible and intuitive for everyone. ## Work Experience ### Founding Designer (Product, UX & Conversation) @ getitAI Jan 2024 – Present ### Conversation Designer | Google Ads @ Google Jan 2024 – Jan 2024 | Mountain View, California ### Conversation Designer for AR/VR - Meta Reality Labs @ Meta Jan 2021 – Jan 2022 | Menlo Park, California ### Conversation Designer @ Google via Adecco Jan 2019 – Jan 2021 | Mountain View, CA ### Conversation Design QA Analyst | Assistant UX (via Vaco SF) @ Google Jan 2018 – Jan 2019 | Mountain View, CA ∙ Tested code implementations against the design and framework specifications for voice UX ∙ Collaborated with designers and developers to investigate usability issues and inform UX studies ∙ Conducted testing of applications, product features, and prototypes on various devices ∙ Prepared reports to communicate outcome of testing and provided appropriate feedback to ensure ongoing compliance with quality standards and requirements ### Content Lead | Assistant UX (via Vaco SF) @ Google Jan 2018 – Jan 2018 | Mountain View, CA ∙ Worked with members of various teams to collect, create, improve and maintain content on both internal and external websites ∙ Partnered with content providers to help develop design guidelines for a variety of distinct audiences ∙ Assisted in leading a small team of content specialists ∙ Reviewed, edited, and formatted drafts-in-progress based on Google design standards ∙ Created visual assets to help increase readers’ understanding ∙ Participated in building and launching Google’s external Conversation Design website ### Content Analyst | Assistant UX (via Vaco SF) @ Google Jan 2017 – Jan 2018 | Mountain View, CA ∙ Provided support integrating the work of writers and designers to produce a final layout compatible with corporate standards ∙ Developed, documented, and maintained processes & procedures to support the team ∙ Helped coordinate documentation on rapidly moving projects ∙ Provided editorial support by translating technical documentation into user-friendly language ∙ Served as the communication liaison within the team and between cross-functional teams ### Content Specialist | Assistant UX (via Vaco SF) @ Google Jan 2016 – Jan 2017 | Mountain View, CA ∙ Collaborated with designers on documentation and content management ∙ Compiled data from different sources and prepared summarized reports ∙ Delegated tasks and stepped in as project manager to ensure timelines and quality expectations were met ∙ Reviewed content, provided feedback, and reported issues back to content producers ∙ Participated in launching Actions on Google, a platform for third-party developers to build conversational experiences for the Google Assistant ### Reception New Hire Trainer (via Manpower) @ Google Jan 2016 – Jan 2016 | Mountain View, CA ### Founder's Building Receptionist/Administrative, Partnership Support (via Manpower) @ Google Jan 2016 – Jan 2016 | Mountain View, CA ### Call Center Guide (via Manpower) @ Google Jan 2015 – Jan 2016 | Mountain View, CA ### On-Call Interpreter @ Catholic Charities Jan 2013 – Jan 2014 ∙ Worked as an on-call interpreter for the URM (Unaccompanied Refugee Minors) Program ∙ Helped youth communicate with their foster families, caseworkers, and outside professionals ∙ Translated documents to ensure youth's understanding of the material presented to them ### Social Work Intern @ Catholic Charities, URM Program Jan 2013 – Jan 2013 ∙ Assisted youths in adjusting to social, educational, recreational, cultural and psychological factors in the home and community ∙ Coordinated services with outside professionals and agencies ∙ Recorded services, maintained client files, and completed monthly activity reports ∙ Worked with social work staff to track a range of services for the minor(s) ∙ Participated [while shadowing] in overseeing the overall welfare of children and youth in the refugee foster care program ∙ Identified refugee youth's needs in order to provide support services ∙ Assisted youths in adjusting to social, educational, recreational, cultural and psychological factors in the home and community ∙ Coordinated services with outside professionals and agencies ∙ Recorded services, maintained client files, and completed monthly activity reports ∙ Worked with social work staff to track a range of services for the minor(s) ∙ Participated [while shadowing] in overseeing the overall welfare of children and youth in the refugee foster care program ∙ Identified refugee youth's needs in order to provide support services ## Education ### B.A. in Linguistics, Specialization in Language and Society UC San Diego ### A.A. in Magna Cum Laude, Liberal Arts; Social and Behavioral Sciences De Anza College ### Certificate in User Experience and Web Design University of California, Santa Cruz ## Contact & Social - LinkedIn: https://linkedin.com/in/shimafroy --- Source: https://flows.cv/shimaroy JSON Resume: https://flows.cv/shimaroy/resume.json Last updated: 2026-03-30