• Embedded at  Apple, contracting via Huge.

• Designing innovative GenAI features for Apple Support Communities, enhancing user interaction and trust.

• Contributing to the ACD Design System, focusing on dark mode support and pattern guidelines.

• Collaborating closely with cross-functional teams including PMs, Engineers, User Researchers, and Leadership at Apple.

• Designed the MVP for a FemTech mental health app, with a primary focus on addressing PMDD.

• Created a comprehensive design system from the ground up.

• Facilitated ideation workshops to foster innovation and ensure user-centric design solutions.

• Oversaw the project timeline to maintain alignment with deadlines and milestones.

• Leading the design of a B2B SaaS Marketing Mix Modelling platform, optimizing data visualization, interaction design, and user flows, boosting engagement by 30% and improving decision-making for data science and marketing teams.

• Conducted user research and usability testing, iterating on wireframes and prototypes based on feedback, which reduced user errors by 22% and optimized data-driven design workflow for marketing analysts, improving overall task completion speed and user satisfaction.

• Developed and maintained a scalable design system, ensuring UI consistency across the product and streamlining future updates and feature integrations, enhancing overall design efficiency and product scalability.

• Spearheaded the redesign of the Acciojob website by applying responsive design principles, improving user experience, accessibility, and consistency across devices.

• Designed and executed an interactive landing page, enhancing the recruitment experience.

• Revamped data collection forms to elevate user experience, resulting in 18% boost in conversion rates.