# Shimoli Joshi > Senior UX Designer at  Apple | Designing GenAI Experiences | Contributing to the AppleCare Digital Design System Location: San Francisco Bay Area, United States Profile: https://flows.cv/shimoli An architect turned product designer, I believe in the inter-dependency of Nature, Culture, and Design. With over six years of experience bringing digital products to life, I focus on creating human-centered, adaptable solutions that are simple, meaningful, and a joy to use. Currently, I’m a Senior UX Designer at Apple, shaping the AppleCare Digital experience, contributing to our design system, and designing GenAI products for Apple Communities. Translation: I spend my days obsessing over pixels, flows, and making tech feel human. Before Apple, I worked across FemTech, B2B SaaS, and B2C products at RedTent PMDD, Analytic Edge, and ITEM Secure - building products 0-1 and leading teams turn ambiguity into clarity. What drives me: ✨ Designing for impact at scale ✨ Research that uncovers the 'why' behind user behavior ✨ Collaborating with driven, positive-minded teams ✨ Experimenting with AI tools to push creativity and workflow forward TL;DR: I’m endlessly curious, nerdy about user behavior, and love exploring how AI can stretch what’s possible in design. If you’re building something exciting in tech, AI, or design systems - come say Hi! ## Work Experience ### Senior UX Designer @ Apple Jan 2025 – Present | San Francisco, CA • Embedded at  Apple, contracting via Huge. • Designing innovative GenAI features for Apple Support Communities, enhancing user interaction and trust. • Contributing to the ACD Design System, focusing on dark mode support and pattern guidelines. • Collaborating closely with cross-functional teams including PMs, Engineers, User Researchers, and Leadership at Apple. ### Senior Product Designer @ Red Tent PMDD Jan 2024 – Jan 2025 | San Francisco, California, United States • Designed the MVP for a FemTech mental health app, with a primary focus on addressing PMDD. • Created a comprehensive design system from the ground up. • Facilitated ideation workshops to foster innovation and ensure user-centric design solutions. • Oversaw the project timeline to maintain alignment with deadlines and milestones. ### Product Designer L3 @ CX100 Jan 2024 – Jan 2024 | San Francisco Bay Area • Leading the design of a B2B SaaS Marketing Mix Modelling platform, optimizing data visualization, interaction design, and user flows, boosting engagement by 30% and improving decision-making for data science and marketing teams. ### UX Designer @ CX100 Jan 2022 – Jan 2024 | Bengaluru, Karnataka, India • Conducted user research and usability testing, iterating on wireframes and prototypes based on feedback, which reduced user errors by 22% and optimized data-driven design workflow for marketing analysts, improving overall task completion speed and user satisfaction. • Developed and maintained a scalable design system, ensuring UI consistency across the product and streamlining future updates and feature integrations, enhancing overall design efficiency and product scalability. ### Product Designer @ AccioJob Jan 2022 – Jan 2022 | Gurugram, Haryana, India • Spearheaded the redesign of the Acciojob website by applying responsive design principles, improving user experience, accessibility, and consistency across devices. • Designed and executed an interactive landing page, enhancing the recruitment experience. • Revamped data collection forms to elevate user experience, resulting in 18% boost in conversion rates. ### Sr. Product Designer @ ITEM Secure Pvt Ltd Jan 2021 – Jan 2022 | Vadodara, Gujarat, India • Directed the comprehensive design vision, establishing product strategy goals and overseeing a design team to enhance project outcomes and align with user needs. • Initiated a mobile experience for an on-demand pest control service app, enhancing user engagement and fostering customer loyalty to drive recurring usage. • Engaged with key stakeholders to strategically define product requirements and roadmaps, driving alignment and optimizing the design process for enhanced project outcomes. ### Jr Product Designer @ ITEM Secure Pvt Ltd Jan 2020 – Jan 2021 | Vadodara, Gujarat, India • Designed and developed a multipage website for India’s leading pest control company • My responsibilities included heuristic analysis, wireframes, site maps, user flows, concept sketches and visual design • Formulated a design system library that consisted of icons, typography, colour library, assets, and more • Collaborated with front end developers to reduce post hand-off errors to 90% ### Co-Founder @ Studio Ikaii235 Jan 2019 – Jan 2021 • Pitched in successfully for architecture as well as interior design projects, mainly residential & commercial spaces, in different parts of the country. • Taking full responsibility for each of these projects from proposal pitches to site execution. The entire process includes understanding the context and requirements of the clients, conceptualisation, client meetings and approvals, designing details, resolving technical problems, working drawings, 3D renders and models, site coordination, preparing BOQs, designing construction details, material selection, furniture design, ensuring finesse in execution and smooth execution of work. • A conscious climate responsive approach and thought goes behind each of my designs. ### Jr Product Designer @ Pigeono Jan 2020 – Jan 2020 | Vadodara, Gujarat, India • Designed Pigeono’s multipage Website which consisted of Item page, checkout page: Link - www.pigeono.com • Created Affinity mapping to cluster the qualitative information and design-use cases to define the target audience • Designed the Pigeono mobile Native app in two hallways for our B2B as well as B2C Real Estate clients ### Architect @ Matai Associates Jan 2019 – Jan 2020 | Vadodara, Gujarat, India • Worked on residential and commercial projects of varied scales. • Worked on design details directly with the principal architect. • Handled client meetings, site visits, coordination with/ between several agencies. ### Project Architect @ Studio Pomegranate Jan 2018 – Jan 2019 | Mumbai, Maharashtra, India • Conceptualised and developed designs for a boutique resort in North Andamans as the project architect. • Worked on design details directly with the principal architect. • Handled client meetings, site visits/ coordination, coordination with/ between several agencies, model making. • Was a part of the team designing interiors for residential & commercial office spaces. ### Architectural Intern @ Fahed + Architects Jan 2016 – Jan 2016 | Kochi, Kerala, India • To have been in a part of the country I had never been before and to work on projects with an eye of sustainability, I had the opportunity to explore a very different culture and architecture. • Was an active part of the design process, model making, client meetings, making detailed GFC drawings, site coordination, material/ furniture selection. • Worked with a team on several competition entries that were time bound. • Composed graphics into a project book and penned text for the same. ## Education ### Bachelor of Architecture - BArch The Maharaja Sayajirao University of Baroda ## Contact & Social - LinkedIn: https://linkedin.com/in/shimoli-joshi - Portfolio: https://shimolidesign.com --- Source: https://flows.cv/shimoli JSON Resume: https://flows.cv/shimoli/resume.json Last updated: 2026-04-13