# Shimon Bar Yacov > Product Design Director at AmazingUI Location: San Francisco, California, United States Profile: https://flows.cv/shimon I'm the Product Design Director at AmazingUI, with 17 years of experience designing complex systems, dashboards, and mobile apps. I specialize in crafting innovative, user-centered solutions that go beyond functionality to create remarkable experiences. I believe great design is about more than solving problems—it's about sparking emotions and building user trust. By blending thoughtful interactions with visually stunning and intuitive user experience, I design products that leave a powerful and lasting impression, inspire passion, and make users excited to return. Throughout my career, I've worked across industries such as AI, Cyber Security, Automotive, Blockchain, Fintech, Cloud, and IoT. My approach combines strategic thinking with a creative mindset to deliver designs that not only meet user needs but also resonate on a deeper level. Portfolio: https://behance.net/shimon-bar-yacov Interactions: https://dribbble.com/AmazingUI ## Work Experience ### Product Design Director | Founder @ AmazingUI Jan 2015 – Present • Lead premium product design agency, collaborating with startups and companies worldwide to deliver outstanding design solutions for B2B and B2C products. • Bridge technology and people by designing products grounded in psychological principles, creating emotionally resonant experiences that drive user engagement and achieve business objectives. • Specialize in crafting remarkable user experiences for mobile apps and complex systems, blending usability, functionality, and immersive visuals. • Partner with startups from the seed stage to define product features, architect the foundational UX framework for new products from the ground up, and craft visually stunning interfaces from a product design perspective. • Utilize advanced UI and 3D animation skills to elevate product experiences, helping companies stand out in competitive markets and captivate users. • Conduct usability testing, leverage analytics tools, and apply data-driven design strategies to optimize user experiences and drive product success. • Direct the design team to transform concepts into innovative, user-centered solutions that leave a lasting impression. • Focus on concept creation, user experience flow, data visualization, UI/UX design, and motion design to enhance interactivity and engagement. ### Senior Product Designer | Co-Founder @ Quelix Jan 2014 – Jan 2015 | Ramat Gan, Tel Aviv District, Israel • Co-founded and was responsible for the entire design and user experience for a next-generation virtual assistant, including apps, dashboards, and web applications directly tied to the product. • Responsible for concept creation, leading the design direction and ensuring the virtual assistant’s user interface was intuitive and user-friendly across various platforms, including mobile, TV, and desktop. • Led data visualization and motion design, enhancing user engagement through dynamic and interactive elements. • Managed product strategy and feature prioritization, aligning the design with business goals and user needs to optimize the overall user experience. • Responsible for UI/UX design, creating high-quality, functional, and visually compelling designs that supported the virtual assistant’s development and growth. ### Senior UI/UX Designer @ StartTech Jan 2010 – Jan 2014 | Ramat Gan, Tel Aviv District, Israel Designed intuitive user experiences and interfaces for systems, websites, and eCommerce platforms, focusing on seamless functionality and user engagement. ### UI/UX Designer @ Unknown Jan 2008 – Jan 2010 ## Education ### Uxschool - UX design ## Contact & Social - LinkedIn: https://linkedin.com/in/shimon-bar-yacov-2179b3108 - Behance: https://www.behance.net/shimon-bar-yacov - Portfolio: https://AmazingUI.com --- Source: https://flows.cv/shimon JSON Resume: https://flows.cv/shimon/resume.json Last updated: 2026-04-13