In my role as the Director of Product Design at Coupang, I spearheaded the UX teams to generate business growth through customer-centric product design initiatives. By delving into actual customer problems, we were able to create innovative solutions that enhanced the shopping experience. Additionally, I focused on scaling and growing the product design capability to meet the dynamic needs of the Coupang business.

• Led key business/design projects at Coupang, aligning design processes with product, research, and engineering teams.

• Implemented strategies resulting in a significant increase in business profit within 3 months.

• Led redesign of Samsung Global MCS platform for internal sales team, improving target tracking, stock management, and distribution monitoring.

• Managed vendor relationships and project stakeholders for successful project execution.

• Lead design for Small Business Team projects which included overseeing and hands-on delivery of redesign of equity loans and car financing application process to customers.

• Managed the creation of business accounts, optimizing UX designs for efficiency and customer satisfaction.

Contributed to largest redesign of Financial advisor platform, BT Panorama- Wealth Management platform for advisers.