# Shinae Kim

> Director Of Product UX Design @ Coupang | Visual Communication Design

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/shinae

- Turned tricky complex problems into simple elegant UX solutions backed up by data.
- Reinforced use of data wisely to create hypothesis to test & validate your solutions.
- Impacted & influenced organization through design.
- Scaled small team to high-performing organization by implementing strategic hiring plans, building process that enable the team to support large scale initiatives efficiently, fostering team & design leadership development.

## Work Experience
### Director Of Product UX Design @ Coupang
Jan 2020 – Present | Seoul
In my role as the Director of Product Design at Coupang, I spearheaded the UX teams to generate business growth through customer-centric product design initiatives. By delving into actual customer problems, we were able to create innovative solutions that enhanced the shopping experience. Additionally, I focused on scaling and growing the product design capability to meet the dynamic needs of the Coupang business.

### Senior Principal Product Designer @ Coupang
Jan 2018 – Jan 2019 | Seoul
• Led key business/design projects at Coupang, aligning design processes with product, research, and engineering teams.
• Implemented strategies resulting in a significant increase in business profit within 3 months.

### Principal UX Design Manager @ Samsung SDS
Jan 2017 – Jan 2018 | Seoul,Korea
• Led redesign of Samsung Global MCS platform for internal sales team, improving target tracking, stock management, and distribution monitoring.
• Managed vendor relationships and project stakeholders for successful project execution.

### User Experience Lead @ Commonwealth Bank
Jan 2013 – Jan 2016
• Lead design for Small Business Team projects which included overseeing and hands-on delivery of redesign of equity loans and car financing application process to customers. 
• Managed the creation of business accounts, optimizing UX designs for efficiency and customer satisfaction.

### Senior Interaction Designer @ BT Financial Group
Jan 2013 – Jan 2013
Contributed to largest redesign of Financial advisor platform, BT Panorama- Wealth Management platform for advisers.

### User Experience Designer @ Vodafone
Jan 2007 – Jan 2013
Experience design consulting, Web UI, workflow wireframes, IA, mobile sites, App designs, interaction designs, campaigns, iphone app, mobile portal UX designs

### User Experience Designer @ Samsung Electronics
Jan 2002 – Jan 2006 | Seoul, South Korea
• Designed innovative UI/UX features for Samsung Electronics' new mobile device, collaborating with engineers for successful product launch.
• Developed design specifications to enhance user experience and functionality of mobile features.
• Implemented user-centered design principles to create intuitive and visually appealing interfaces.


## Education
### BA in Visual Communication Design
Hongik University

### UX design
Samsung design membership

### Graphic Design
Kingston University


## Contact & Social
- LinkedIn: https://linkedin.com/in/shinaeux

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Source: https://flows.cv/shinae
JSON Resume: https://flows.cv/shinae/resume.json
Last updated: 2026-04-13