# Shireen Khan > Product & Platform Design Strategist | Systems Thinking | Design Systems & Feature/Product Design for Scalable Digital Experiences Location: San Francisco Bay Area, United States Profile: https://flows.cv/shireenkhan Hello 👋 I help companies transform complex challenges into scalable, user-centered digital experiences—from feature products to enterprise platforms serving millions of users. With a journey from architecture to product design, I bring creative vision, structural thinking, and systems-level design to solve ambiguous problems. I specialize in building design systems, leading platform-level workflows, and designing feature products that drive meaningful business outcomes. In my current role at Bank of America, I collaborate with product, engineering, business, and research teams to turn ideas into systematic execution. I’m passionate about mentoring designers, fostering creative problem-solving, and creating scalable experiences that remove friction and deliver value. I thrive on navigating complexity—whether designing enterprise workflows, shaping new products from 0-1, or building design systems that enable consistent, efficient experiences. Beyond work, I’m a mom of two, a chai enthusiast, and someone who loves exploring creative projects and outdoor adventures. I enjoy connecting with fellow innovators tackling complex design challenges or anyone interested in design stories over a warm cup of chai. 🤝 ## Work Experience ### Senior Experience Designer @ Bank of America Jan 2023 – Present | San Francisco Bay Area Leading systematic design solutions for digital banking experiences serving millions of users | Cross-functional collaboration with product, engineering, business & research teams | Enterprise-scale UX innovation - Drive rapid experimentation and user-centered design across multiple web and mobile banking projects, transforming customer pain points into intuitive digital experiences - Navigate ambiguity and complexity in fast-paced fintech environment, balancing intricate interaction details with broader strategic design vision - Foster cross-functional collaboration with product, engineering, business, and research teams to influence product direction through compelling design rationale and systematic solutions - Leverage market research and usability findings to create scalable, customer-centric designs that remove friction and drive meaningful business outcomes across enterprise platforms ### Senior Product Designer @ Hotel Engine Jan 2022 – Jan 2023 | California, United States Delivered 0-1 B2B marketplace design from concept to launch | Rapid experimentation program leadership driving measurable growth impact | Cross-functional innovation catalyst - Envisioned and shipped breakthrough marketplace experiences from ambiguous business opportunities to an intuitive B2B travel platform, transforming abstract challenges into compelling user journeys - Led rapid experimentation program achieving significant conversion rate increases and engagement improvements through systematic prototyping, user research, and data-driven iteration - Collaborated with distributed teams to uncover insights, define requirements, and shape product vision from the ground up, influencing product strategy through compelling design rationale - Championed systematic design solutions by streamlining processes and sprint formats, fostering creative risk-taking, and accelerating innovation across cross-functional teams ### Senior Product Designer @ AdRoll, a division of NextRoll Jan 2021 – Jan 2022 | San Francisco Bay Area Built and shipped 0-1 automation workflow products from concept to launch | Design systems innovation for emerging automation products | Cross-functional mentorship and creative risk-taking advocacy - Transformed abstract business opportunities into intuitive automation experiences, designing customer-centric email ad campaigns and contact management solutions for SMB direct-to-consumer brands - Pioneered breakthrough automation canvas design from the ground up, solving complex retention and engagement challenges through innovative design solutions and systematic workflow optimization - Created and evangelized design systems specific to emerging automation products, establishing scalable visual languages and interaction patterns that significantly boosted user satisfaction - Mentored and upleveled cross-functional teams through design critique and creative risk-taking advocacy, influencing product strategy by establishing reusable frameworks that accelerated innovation across multiple products ### Product Design & Strategy Lead @ Shireen-Khan Studio Jan 2020 – Jan 2022 | San Francisco Bay Area - Led end-to-end product design for consumer products, including productivity tools, e-commerce platforms, and Bitcoin portfolios, ensuring a user-focused approach through integrated user and market research. - Conducted daily user research, market analysis, and design iterations to create solutions that addressed user needs and market demands effectively. - Increased user engagement by developing intuitive UI/UX designs and establishing strong branding guidelines, from inception to production. - Improved product adoption rates by designing user-centric solutions that aligned with market trends and user expectations. ### Designer II @ Perkins and Will Jan 2018 – Jan 2021 | San Francisco Bay Area - Designed healthcare projects at a leading architecture firm, optimizing workflows with BIM expertise and enhancing team collaboration. - Analyzed Revit user patterns daily, configuring streamlined workflows to boost project efficiency. - Achieved user-centered designs by collaborating with stakeholders, meeting business goals within tight time frames. - Innovated in parametric design, digital fabrication, and robotic integration to maintain industry leadership. ### Designer @ Pfau Long Architecture, Ltd. Jan 2018 – Jan 2018 | San Francisco, California - Spearheaded experimental designs through computational and parametric methods, focusing on high-end custom design and intrinsic customer details at a boutique architecture and design firm. - Conducted daily design research, developing innovative solutions tailored to client needs and project specifications. - Delivered unique, high-quality design solutions by integrating computational and parametric design techniques. - Enhanced client satisfaction by focusing on detailed, custom design elements that met and exceeded client expectations. ### Designer @ Integrated Structures Inc. Jan 2017 – Jan 2017 | Berkeley,CA Spearheaded experimental designs using computational and parametric techniques, supporting architects and engineers during design and construction phases, ensuring innovative solutions. Conducted rigorous testing of Em Wall (™) using SAP 2000, verifying structural integrity and efficiency for optimal performance. Improved office space retrofits by integrating advanced design strategies, enhancing interior and structural elements for better functionality. Enhanced user experience for the company's responsive web app, elevating design quality and usability for a seamless user interface. ### Designer @ Shireen-khan.com Jan 2015 – Jan 2017 Designed custom homes, design concepts, representation ### Graduate Student Instructor @ University of California, Berkeley Jan 2016 – Jan 2016 | University of California, Berkeley ### Design Intern @ Kwan Henmi Architecture Jan 2016 – Jan 2016 ### Designer Freelance @ Jan 2008 – Jan 2010 Designed custom furniture, Interior renovation. ### Architect @ Natraj & Venkat Architects Jan 2010 – Jan 2010 | Chennai, India Role: Effectively involved in schematic design, design development, design detailing, site management, client discussions & presentations Key Projects: · High Rise Apartments, Tech Parks · Interiors for Tech Parks using sustainable materials · Competition projects for Mahindra Club Resort, Vishranthi Homes, TamilNadu Housing Board · Residential Apartments, Bungalows Worked collaboratively in teams with diverse experience including architecture, interior design, structural and mechanical engineering. ### Architect @ Chiraag Kapoor Architects Jan 2008 – Jan 2009 | Chennai, India Role: Effectively involved in schematic design, design development, drafting, presentation, site supervision, client & vendor management Key Projects: · Luxury Condos · Residential and Commercial Interiors · Villas and Beach Houses · Low Cost Housing Used CAD for schematic design and construction documents, SketchUp for 3D Modeling, Adobe suite for presentation. ## Education ### Master of Architecture (M.Arch.) in with D.E in New Media (HCI), Architecture University of California, Berkeley Jan 2014 – Jan 2017 ### Sustainability Research Course Work University of California, Berkeley Jan 2012 – Jan 2013 ### Bachelor of Architecture (B.Arch.) Anna University Chennai ## Contact & Social - LinkedIn: https://www.linkedin.com/in/shireen-khan-design - Website: www.shireen-khan.com --- Source: https://flows.cv/shireenkhan JSON Resume: https://flows.cv/shireenkhan/resume.json Last updated: 2026-04-07