2024 — Now
2020 — Now
New York City Metropolitan Area
Greater New York City Area
Worked on multi-disciplinary team to establish product strategy of a new subscription management tool—creating user journey flows of existing and to-be experiences, mapping out user systems interaction, and developing the design system for scalability
Designed engaging and contextual cross-platform experiences for new and existing features for the public-facing video player used across all 30+ HDM sites
Designed intuitive and empathetic interface improvements for the internal CMS to improve video editor workflows, and providing dev-ready designs for development
Identified the goals, needs, and behaviors through conducting and analyzing user research across external and internal user groups, using prototypes and live features
Front-end CSS implementation of interface styles and for Hearst site redesigns of Marie Claire and Esquire, following brand guidelines
Agile workflow on cross-functional team with developers, scrum master, product manager, and other product designers
End-to-end design for the Cassandra platform product; collaborated with product manager, creative team, and developers to redesign research & insights platform to function as a more valuable and seamless tool for clients
Designed a discoverable database experience founded on strong information architecture, navigation schemes, and user flows
Lead creative direction to develop creative campaign concept for each quarterly report and execute illustrated covers every other report
Provided art direction and edit videos for report ethnographies and marketing
Designed custom reports and materials for clients including Snap Inc., Adidas, Red Bull, Uber, David Yurman, and AB InBev
Created print and digital deliverables for Cassandra-held and partner events
2016 — 2017
Greater New York City Area
Collaborate with Insights and Brand Strategy teams to develop creative concepts for quarterly youth trends and insights report
Work with other designer to create design assets, including covers and infographics, in line with creative and design concepts
Collaborating and redesigning with Product and Creative teams to create a more user-empowering, seamless, and accessible Cassandra digital platform from UX wires
Develop client/prospect events' and marketing materials with product director and other designer
Create brand and ethnographic videos in After Effects
Design and refine pitch decks for business development
Design and refine results report deck for custom research studies
Clients include Adidas, American Eagle, Sony, Universal Music, AB InBev, Microsoft, Google, Facebook, TOMs, Live Nation, Viacom, Red Bull, and Target
Education
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor’s Degree
Danish Institute for Study Abroad
Graphic Design Studio
Torrey Pines High School