# Shirley Chang

> Product Design Manager at Pepper

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/shirleychang

## Work Experience
### Product Design Manager @ Pepper
Jan 2024 – Present

### Product Designer @ Pepper
Jan 2020 – Present | New York City Metropolitan Area

### Product Designer @ Hearst Digital Media
Jan 2018 – Jan 2020 | Greater New York City Area
• Worked on multi-disciplinary team to establish product strategy of a new subscription management tool—creating user journey flows of existing and to-be experiences, mapping out user systems interaction, and developing the design system for scalability
• Designed engaging and contextual cross-platform experiences for new and existing features for the public-facing video player used across all 30+ HDM sites
• Designed intuitive and empathetic interface improvements for the internal CMS to improve video editor workflows, and providing dev-ready designs for development
• Identified the goals, needs, and behaviors through conducting and analyzing user research across external and internal user groups, using prototypes and live features
• Front-end CSS implementation of interface styles and for Hearst site redesigns of Marie Claire and Esquire, following brand guidelines
• Agile workflow on cross-functional team with developers, scrum master, product manager, and other product designers

### Designer, Product and Production @ Cassandra
Jan 2017 – Jan 2018
• End-to-end design for the Cassandra platform product; collaborated with product manager, creative team, and developers to redesign research & insights platform to function as a more valuable and seamless tool for clients
• Designed a discoverable database experience founded on strong information architecture, navigation schemes, and user flows
• Lead creative direction to develop creative campaign concept for each quarterly report and execute illustrated covers every other report
• Provided art direction and edit videos for report ethnographies and marketing
• Designed custom reports and materials for clients including Snap Inc., Adidas, Red Bull, Uber, David Yurman, and AB InBev
• Created print and digital deliverables for Cassandra-held and partner events

### Associate Designer @ Cassandra
Jan 2016 – Jan 2017 | Greater New York City Area
• Collaborate with Insights and Brand Strategy teams to develop creative concepts for quarterly youth trends and insights report
• Work with other designer to create design assets, including covers and infographics, in line with creative and design concepts
• Collaborating and redesigning with Product and Creative teams to create a more user-empowering, seamless, and accessible Cassandra digital platform from UX wires
• Develop client/prospect events' and marketing materials with product director and other designer 
• Create brand and ethnographic videos in After Effects 
• Design and refine pitch decks for business development
• Design and refine results report deck for custom research studies
• Clients include Adidas, American Eagle, Sony, Universal Music, AB InBev, Microsoft, Google, Facebook, TOMs, Live Nation, Viacom, Red Bull, and Target

### Graphic Design Intern @ Humans for Education
Jan 2016 – Jan 2016 | Rochester, NY (remote)
• Creating visual guidelines for the non-profit organization to create a cohesive brand throughout all platforms that portrays the non-profits mission, including the redesign of the current logo
• Redesigning the website, using Wordpress to host, to enhance user experience on desktop and mobile browsers
• Designing a press kit and brochure that will be sent out to gain more donations
• Creating infographics used in press kit, informational brochure, and social media
• Editing photos taken on visits to a project site in Kenya
• Using footage from the trips to create a video about the organization.

### Design Intern @ ReflexGroup
Jan 2015 – Jan 2015
• Followed strict brand guidelines to create POS materials for PUIG–Prada Fragrances
• Designed print materials for Try the World that are included in their monthly subscription boxes of gourmet, international food products
• Researched industry trends and competitors to put together presentations for client pitches
• Prop-sourced and assembled photoshoots for Try the World
• Created 3D renderings for in-store signage and product displays, as well as web banners, used for client products in stores such as Macy's, Ulta, Dillards and Sephora

### Design Intern @ Syracuse University Martin J. Whitman School of Management
Jan 2015 – Jan 2015
• Designed informational cards, brochures, and booklets used at various Whitman events
• Created visual content for social media
• Redesigned layout of the informational TV screens mounted on walls around the building's atrium that displays daily information, such as time, weather, stock market updates, news and events


## Education
### Bachelor’s Degree in Graphic Design
S.I. Newhouse School of Public Communications at Syracuse University

### Graphic Design Studio
Danish Institute for Study Abroad

### Torrey Pines High School


## Contact & Social
- LinkedIn: https://linkedin.com/in/shirleychang12

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Source: https://flows.cv/shirleychang
JSON Resume: https://flows.cv/shirleychang/resume.json
Last updated: 2026-03-29