Hello! My name is Shirley, and I convert complex ideas into simple, user-centered, and intuitive experiences. I'm very comfortable leading big projects and dealing with ambiguity, and I care deeply about quality and craft. A laser attention to detail and an ability to bring people together are my superpowers.

2023 — NowMetaSenior Product Designer

2023 — Now

Menlo Park, California, United States

Enterprise, CRMs and lead ads monetization @Meta

2019 — 2022Indeed.comSenior UX Designer - Homepage (Growth)

2019 — 2022

I owned and transformed the Indeed homepage (500M page views/mth) from a simple search box into an all-new job feed now delivering the #1 source of quality applications.

Impact: return visits (+500K), sponsored job clicks (+6.1%), account creations (+5%), hires (+4.6%)

Led design vision & defined product roadmap with PM to grow high impact, high visibility homepage

Ran A/B tests to drive conversion, retention & optimize feed & new user experiences

Led design reviews to drive alignment and elevate craft; mentored designers across disciplines

Led workshops and sprints to evolve product while leveraging extensive research and data

Partnered closely with internal and cross-functional teams, from product, design, engineering, brand systems, research to C-level stakeholders to deliver user-centered and data-driven solutions

2017 — 2018Indeed.comDesign Systems

2017 — 2018

San Francisco

Led design and definition of Indeed’s MVP design system.

Developed the component library, foundations, specs, UI Kit, guidelines, accessibility, and more

Drove cross-functional collaboration with global UX org of 60+ members to promote & evolve system

Orchestrated company-wide adoption & pioneered design system trainings in Indeed’s global offices

Events:

Spearheaded Indeed’s first SF Design Week event; led to 2 hires, industry recognition & partnerships

Organized "Design Lunch Hour" at Indeed's SF office to indulge in creative activities as a team

Emceed for Indeed's first Girl Geeks event

2015 — 2017AuraUI/UX Designer - Founding Designer

2015 — 2017

San Francisco Bay Area

Aura (formerly known as Insikt) is a mid-stage fintech start-up offering loans to the underbanked and unbanked at an affordable rate through partnerships with stores such as BBVA Compass, Mission National Bank, and Check Center.

Boosted loan sales by 15.8% by gamifying the loan sales dashboard

Boosted debt collections by 4.6% by simplifying the collections dashboard

Cultivated company-wide adoption of research practices, integrating them into the design process

Established a cohesive style guide and streamlined the localization process for all marketing collateral

Partnered closely with every department: Product, Engineering, Business Development, Analytics, Customer Support and Operations, Partner Relations, Capital Markets

2015 — 2015Cadence TranslateUI/UX Design Lead - Founding Designer

2015 — 2015

Beijing, Remote

Cadence is an intermediary platform matching interpreters and foreigners doing business overseas.

Launched end-to-end responsive MVP in under 5 weeks to successfully secure Series A funding

Led product vision, user research and guided co-founders through entire design process

Simplified concepts through clear sketches, wireframes, flows, prototypes, high-fidelity comps

Created new products from scratch and improved on the existing, including landing page, user profiles, dashboard, payments, for both interpreters and clients etc.