# Shirley Xiao > Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/shirleyxiao Hello! My name is Shirley, and I convert complex ideas into simple, user-centered, and intuitive experiences. I'm very comfortable leading big projects and dealing with ambiguity, and I care deeply about quality and craft. A laser attention to detail and an ability to bring people together are my superpowers. Coming from a Psychology and Interdisciplinary Studies background, I believe in designing with dual-empathy — that simple, intuitive, and effective design comes from aligning customer needs with the business goals of a company. Having worked in multiple start-ups and industries, I’m used to converting broad, conceptual ideas into simple, intuitive designs, collaborating closely with PMs and developers both directly and remotely, as well as meeting tight deadlines through rapid prototyping. On a personal note, I love languages and also speak Mandarin, Japanese, and Spanish. In my spare time I enjoy drumming, surfing, and figure drawing. Check out my art instagram @sirui.xiao. ## Work Experience ### Senior Product Designer @ Meta Jan 2023 – Present | Menlo Park, California, United States Enterprise, CRMs and lead ads monetization @Meta ### Senior UX Designer - Homepage (Growth) @ Indeed.com Jan 2019 – Jan 2022 I owned and transformed the Indeed homepage (500M page views/mth) from a simple search box into an all-new job feed now delivering the #1 source of quality applications. • Impact: return visits (+500K), sponsored job clicks (+6.1%), account creations (+5%), hires (+4.6%) • Led design vision & defined product roadmap with PM to grow high impact, high visibility homepage • Ran A/B tests to drive conversion, retention & optimize feed & new user experiences • Led design reviews to drive alignment and elevate craft; mentored designers across disciplines • Led workshops and sprints to evolve product while leveraging extensive research and data • Partnered closely with internal and cross-functional teams, from product, design, engineering, brand systems, research to C-level stakeholders to deliver user-centered and data-driven solutions ### Design Systems @ Indeed.com Jan 2017 – Jan 2018 | San Francisco • Led design and definition of Indeed’s MVP design system. • Developed the component library, foundations, specs, UI Kit, guidelines, accessibility, and more • Drove cross-functional collaboration with global UX org of 60+ members to promote & evolve system • Orchestrated company-wide adoption & pioneered design system trainings in Indeed’s global offices Events: • Spearheaded Indeed’s first SF Design Week event; led to 2 hires, industry recognition & partnerships • Organized "Design Lunch Hour" at Indeed's SF office to indulge in creative activities as a team • Emceed for Indeed's first Girl Geeks event ### UI/UX Designer - Founding Designer @ Aura Jan 2015 – Jan 2017 | San Francisco Bay Area Aura (formerly known as Insikt) is a mid-stage fintech start-up offering loans to the underbanked and unbanked at an affordable rate through partnerships with stores such as BBVA Compass, Mission National Bank, and Check Center. • Boosted loan sales by 15.8% by gamifying the loan sales dashboard • Boosted debt collections by 4.6% by simplifying the collections dashboard • Cultivated company-wide adoption of research practices, integrating them into the design process • Established a cohesive style guide and streamlined the localization process for all marketing collateral • Partnered closely with every department: Product, Engineering, Business Development, Analytics, Customer Support and Operations, Partner Relations, Capital Markets ### UI/UX Design Lead - Founding Designer @ Cadence Translate Jan 2015 – Jan 2015 | Beijing, Remote Cadence is an intermediary platform matching interpreters and foreigners doing business overseas. • Launched end-to-end responsive MVP in under 5 weeks to successfully secure Series A funding • Led product vision, user research and guided co-founders through entire design process • Simplified concepts through clear sketches, wireframes, flows, prototypes, high-fidelity comps • Created new products from scratch and improved on the existing, including landing page, user profiles, dashboard, payments, for both interpreters and clients etc. ### Design Fellow @ Interbrand Jan 2014 – Jan 2015 | San Francisco • Collaborated with 3 creative directors and juggled 6 projects under different stages • Designed responsive websites, mobile apps, internal tools, and physical experiences • Enhanced traditional marketing pitches and workshops with an additional UX lens ### UI/UX Design Intern @ Redfin Jan 2014 – Jan 2014 | San Franciscio • Designed and launched an end-to-end onboarding experience for Redfin’s mobile app (iOS & Android) • Rapidly prototyped/tested 6+ iterations, driving awareness of Redfin agents up by 800 new seens/day • Changed developer’s mindset to understand the value of paying attention to the detail and quality • Initiated project to redesign a broken 404 experience, decreased drop off by 23% ### Marketing Graphic Designer @ Babylist Jan 2013 – Jan 2014 | San Francisco Bay Area • Developed attractive digital and analog contents to increase membership conversion by 3x • Created viral infographics that increased engagement by 10x • Designed social media graphics for Babylist's Facebook, blog, Pinterest • Redesigned blog, established content design style guide ### Haas School of Business Research Apprentice @ Undergraduate Research Apprentice Program (URAP) Jan 2012 – Jan 2012 | UC Berkeley Research Topic: Social Signals and Digital Collections-Understanding the Psychology of Pinterest, Facebook and Other Online Social Networks Tasks: Help develop, launch, run research experiments related to questions regarding behavioral economics and social psychology ### Research Assistant @ Self, Identity and Relationships (SIR) lab Jan 2012 – Jan 2012 | UC Berkeley Research Topic: Examine how power shapes our perceptions based on the cognitive, motivational, and behavioral effects of power Task: Help design studies and generate study ideas; prepare study materials; run participants; organize, enter, and clean data ### Graphic Designer @ Victoria's Secret Pink Jan 2012 – Jan 2012 • Social marketing/advertising ambassador for Victoria Secret Pink at UC Berkeley • Designed flyers promoting PINK events. ### Graphic Designer/Sales Associate @ Zee Zee Copy Jan 2011 – Jan 2011 | Berkeley • Designed/formatted business cards, brochures, pamphlets, signs, booklets, etc. • Learned store operations in production, prices, paper material (glossy, photo, cardstock, 60lb, 80lb) • Provided assistance and technical support, establishing good relationships with repeat customers • Reorganized store layout and product display and reduced customer wait time by 10% ### Assistant Manager/Graphic Designer @ Hilltop Gifts Jan 2008 – Jan 2010 | San Jose, CA • Operated cash register at stationery gift shop; provided full customer service • Coordinated store organization, restocking, inventory, interior design, and window display • Provided individualized gift-wrapping/selection service in high volume, high pressure environment • Designed flyers/logo for store promotion ## Education ### Honor Graduate in Bachelor's degree, Double Major in Psychology and Interdisciplinary Studies: Globalization and Consumer Behavior University of California, Berkeley ### Graphic Design Certification Shillington Jan 2021 – Jan 2021 ### Bachelor's degree in Psychology Peking University ### Front-end Web Development (HTML in CSS, Javascript, jQuery) General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/shirley-xiao - Portfolio: https://www.shirleyxiao.com --- Source: https://flows.cv/shirleyxiao JSON Resume: https://flows.cv/shirleyxiao/resume.json Last updated: 2026-03-25