Senior Product Designer (UI/UX) with 10+ years of experience designing complex, highly regulated B2B and B2C products across Healthcare, Finance, Gaming, and Enterprise SaaS. I specialize in simplifying complex workflows and translating business-heavy systems into intuitive, scalable user experiences.
Hyderabad
1. UI/UX for Sportsbook Apps:
● Conducted user interviews and competitor analysis, creating region-specific style guides and logos.
2. Trending Design Patterns:
● Applied Neumorphism, minimalistic, flat, and dark modes to align with UX principles.
3. Skill-Based Games for Coinclash:
● Developed 5+ games, incorporating client ideas and key features. "Solitaire Dare" ranked #1 in Apple Store.
4. Defender Game Development:
● Real money game akin to Aviator, showcased at ICE London 2024. Positive feedback; collaboration with WA Technology for African launch.
5. Upcric Sportsbook with NFT Tokens:
● Researched and implemented NFT concepts for Indian market, allowing users to buy/sell favorite teams or matches as NFTs.
6. Winning Probability Feature:
● Introduced winning probability feature similar to Trainman/IRCTC's train ticket confirmation probability, successfully implemented in multiple sportsbook apps.
7. Odds Comparison Platform Concept:
● Proposed platform for odds comparison in sports betting, receiving widespread appreciation and completing low-fidelity wireframes.
8. Jaqk Rummy Design for Indian Market:
● Researched competitors and designed neomorphic UI elements for Jaqk Rummy, tailored for the Indian market.
Hyderabad, Telangana, India
1. UI/UX Design for Ohio Government Projects:
● Spearheaded UI/UX design initiatives for government projects in Ohio, ensuring adherence to
usability design guidelines.
2. Creation of Comprehensive Style Guide:
● Developed a comprehensive style guide encompassing all unique and reusable components,
meticulously crafted to meet WCAG accessibility guidelines.
3. Semantic HTML Components for React Integration:
● Engineered unique and reusable components using semantic HTML tags, fostering accessibility
and consistency.
● Collaborated closely with React developers to seamlessly integrate these components into React
JS, optimizing development speed while maintaining accessibility and design consistency.
4. Transformation of Child Welfare System:
● Redesigned and digitized the entire workflow of Ohio's Child Welfare System, previously
paper-based.
● Conducted thorough user interviews and document analysis to understand requirements and
pain points.
● Designed and implemented modules including Intake Management, Employee Training, Financial
Management, Foster Parent Support, Home Study, Independent Living Assessment, Mandate
Reporter, Treatment Facility Provider Module, and Worker Agency Provider Module.
5. Corona Vaccination Scheduler App Development:
● Led research and design efforts for a Corona Vaccination Scheduler app tailored for the Ohio
State Government.
6. Collaborative Team Leadership:
● Facilitated close collaboration among cross-functional teams, ensuring alignment with project
goals and timelines.
● Managed a team of 4 designers, providing mentorship and guidance to foster professional
growth and project success.
7. User Acceptance and Accessibility Testing:
● Conducted rigorous user acceptance tests and accessibility evaluations using tools such as NVDA,
ensuring the highest standards of web accessibility and usability.
2016 — 2019
Hyderabad Area, India
1. Strategic Development:
● Spearheaded UI/UX design efforts for XFACTORY.IN eCommerce Web and Mobile app, catering to
end consumers, vendors, and logistics, building from scratch with a team of 4 members.
2. Market Transition:
● Guided the transition of a successful offline business of 20 years into a thriving online presence,
aligning with market demands and trends.
3. Competitor Analysis:
● Conducted comprehensive competitor analysis, benchmarking against industry giants such as
Moglix, Tolexo, and Industry Buying, informing strategic decisions and feature enhancements.
4. User Research and Solution Design:
● Conducted face-to-face interviews to understand offline purchasing behaviors and pain points.
● Introduced localized language options and iconography to enhance accessibility.
● Implemented features such as capturing and sharing requirements, recording and sharing
preferences, and facilitating direct calls to customer support to streamline online adoption.
5. Testing and Optimization:
● Executed A/B testing initiatives with diverse user groups, incentivizing participation with small
rewards, to refine user experience and drive engagement.
6. Collaboration and Quality Assurance:
● Collaborated closely with development teams to ensure impeccable UI implementation and
conducted rigorous user acceptance testing to validate design effectiveness.
7. Localization Support:
● Played a key role in app localization efforts, contributing to script writing and ensuring seamless
user experiences across diverse linguistic contexts.
8. Team Leadership:
● Managed a team of 4 graphic designers, overseeing the creation and delivery of festival
greetings, promotional banners, and tutorial videos, maintaining brand consistency and driving
user engagement.
Hyderabad Area, India
1. Redesigning and Development:
● Implemented latest design trends and Bootstrap elements to redesign multiple mobile apps and
web applications.
● I have revamped the UI by incorporating the latest design trends, patterns, and UX principles for
existing applications that were developed long ago without any designer support.
2. Application Design for Bigbasket:
● Conceptualized and designed applications tailored for supermarket and grocery leader
Bigbasket.
● Designed solutions including Collection Center Management app, Billing app, Order Picking app,
and Stock Management app, contributing to operational efficiency.
3. Design Projects for E-Retail Company:
● Spearheaded research and design initiatives for an e-retail company, focusing on enhancing user
experience.
● Designed intuitive interfaces for products such as Dine-In and Take-Away applications,
prioritizing user-friendly interactions.
4. Skill Development and Dashboard Development:
● Acquired proficiency in HTML, CSS, and Bootstrap, leveraging these skills to develop various
admin dashboards.
● Actively involved in the learning process and self-improvement to expand technical capabilities.
5. Impact and Enduring Contribution:
● Established a lasting impact through mockups and templates, which continue to be utilized in
ongoing projects, reflecting the effectiveness of design solutions.
● Understanding the requirements of the Project Manager.
● Designing wireframe and Mockups following the requirements document.
● Improving the flow & functionality based on client feedback.
● Designing User Interface (UI) for Android/iOS and Web.
● Designing Icons, Logos, Graphics & Festival Greetings.
● Designing App Icon & Splash Screen.
Education
Malla Reddy College of Engineering & Technology
Master of Business Administration - MBA
Kakatiya University
Bachelor of Commerce (B.Com.)
Sahithi high School