# Shiva Gadde

> Senior Product Designer | 10+ Years in SaaS, Gaming, eCommerce & Enterprise | AI-Driven Design | UX Strategy | Design Systems | WCAG | Problem Solver | CRO (Conversion Rate Optimization)

Location: Greater Hyderabad Area, India
Profile: https://flows.cv/shivagadde

Senior Product Designer (UI/UX) with 10+ years of experience designing complex, highly regulated B2B and B2C products across Healthcare, Finance, Gaming, and Enterprise SaaS. I specialize in simplifying complex workflows and translating business-heavy systems into intuitive, scalable user experiences.

I lead the end-to-end UX design process for enterprise applications—from research and ideation to prototyping and delivery. My work includes designing data-rich dashboards, reporting interfaces, and workflow-driven systems for enterprise users, with a strong focus on usability, accessibility (WCAG), and consistency at scale.

I collaborate closely with product managers and engineers to align design vision with business and technical constraints. I bring working knowledge of front-end technologies (HTML, CSS, React), which helps bridge design and development effectively. I also have experience with Conversational UI and exploring AI-driven and VR-led experiences to shape future-ready products.

Beyond execution, I’ve contributed to setting up and scaling UX teams and enterprise design systems. I enjoy mentoring designers, defining design standards, running user research and usability testing, and facilitating stakeholder workshops to validate decisions. I consistently champion the voice of the customer to influence product strategy, roadmaps, and long-term outcomes.

## Work Experience
### Senior Product Designer @ NE Group
Jan 2022 – Present | Hyderabad
1. UI/UX for Sportsbook Apps:
●  Conducted user interviews and competitor analysis, creating region-specific style guides and logos.

2. Trending Design Patterns:
●  Applied Neumorphism, minimalistic, flat, and dark modes to align with UX principles.

3. Skill-Based Games for Coinclash:
●  Developed 5+ games, incorporating client ideas and key features. "Solitaire Dare" ranked #1 in Apple Store.

4. Defender Game Development:
●  Real money game akin to Aviator, showcased at ICE London 2024. Positive feedback; collaboration with WA Technology for African launch.

5. Upcric Sportsbook with NFT Tokens:
●  Researched and implemented NFT concepts for Indian market, allowing users to buy/sell favorite teams or matches as NFTs.

6. Winning Probability Feature:
●  Introduced winning probability feature similar to Trainman/IRCTC's train ticket confirmation probability, successfully implemented in multiple sportsbook apps.

7. Odds Comparison Platform Concept:
●  Proposed platform for odds comparison in sports betting, receiving widespread appreciation and completing low-fidelity wireframes.

8. Jaqk Rummy Design for Indian Market:
●  Researched competitors and designed neomorphic UI elements for Jaqk Rummy, tailored for the Indian market.

### UI/UX Lead @ Stratsol Software Systems
Jan 2019 – Jan 2022 | Hyderabad, Telangana, India
1. UI/UX Design for Ohio Government Projects:
● Spearheaded UI/UX design initiatives for government projects in Ohio, ensuring adherence to
usability design guidelines.

2. Creation of Comprehensive Style Guide:
● Developed a comprehensive style guide encompassing all unique and reusable components,
meticulously crafted to meet WCAG accessibility guidelines.

3. Semantic HTML Components for React Integration:
● Engineered unique and reusable components using semantic HTML tags, fostering accessibility
and consistency.
● Collaborated closely with React developers to seamlessly integrate these components into React
JS, optimizing development speed while maintaining accessibility and design consistency.

4. Transformation of Child Welfare System:
● Redesigned and digitized the entire workflow of Ohio's Child Welfare System, previously
paper-based.
● Conducted thorough user interviews and document analysis to understand requirements and
pain points.
● Designed and implemented modules including Intake Management, Employee Training, Financial
Management, Foster Parent Support, Home Study, Independent Living Assessment, Mandate
Reporter, Treatment Facility Provider Module, and Worker Agency Provider Module.

5. Corona Vaccination Scheduler App Development:
● Led research and design efforts for a Corona Vaccination Scheduler app tailored for the Ohio
State Government.

6. Collaborative Team Leadership:
● Facilitated close collaboration among cross-functional teams, ensuring alignment with project
goals and timelines.
● Managed a team of 4 designers, providing mentorship and guidance to foster professional
growth and project success.

7. User Acceptance and Accessibility Testing:
● Conducted rigorous user acceptance tests and accessibility evaluations using tools such as NVDA,
ensuring the highest standards of web accessibility and usability.

### UI/UX Team Lead @ XFACTORY.in
Jan 2016 – Jan 2019 | Hyderabad Area, India
1. Strategic Development:
● Spearheaded UI/UX design efforts for XFACTORY.IN eCommerce Web and Mobile app, catering to
end consumers, vendors, and logistics, building from scratch with a team of 4 members.

2. Market Transition:
● Guided the transition of a successful offline business of 20 years into a thriving online presence,
aligning with market demands and trends.

3. Competitor Analysis:
● Conducted comprehensive competitor analysis, benchmarking against industry giants such as
Moglix, Tolexo, and Industry Buying, informing strategic decisions and feature enhancements.

4. User Research and Solution Design:
● Conducted face-to-face interviews to understand offline purchasing behaviors and pain points.
● Introduced localized language options and iconography to enhance accessibility.
● Implemented features such as capturing and sharing requirements, recording and sharing
preferences, and facilitating direct calls to customer support to streamline online adoption.

5. Testing and Optimization:
● Executed A/B testing initiatives with diverse user groups, incentivizing participation with small
rewards, to refine user experience and drive engagement.

6. Collaboration and Quality Assurance:
● Collaborated closely with development teams to ensure impeccable UI implementation and
conducted rigorous user acceptance testing to validate design effectiveness.

7. Localization Support:
● Played a key role in app localization efforts, contributing to script writing and ensuring seamless
user experiences across diverse linguistic contexts.

8. Team Leadership:
● Managed a team of 4 graphic designers, overseeing the creation and delivery of festival
greetings, promotional banners, and tutorial videos, maintaining brand consistency and driving
user engagement.

### UI/UX Designer & Developer @ eRetail Cybertech Pvt. Ltd
Jan 2015 – Jan 2016 | Hyderabad Area, India
1. Redesigning and Development:
● Implemented latest design trends and Bootstrap elements to redesign multiple mobile apps and
web applications.
● I have revamped the UI by incorporating the latest design trends, patterns, and UX principles for
existing applications that were developed long ago without any designer support.

2. Application Design for Bigbasket:
● Conceptualized and designed applications tailored for supermarket and grocery leader
Bigbasket.
● Designed solutions including Collection Center Management app, Billing app, Order Picking app,
and Stock Management app, contributing to operational efficiency.

3. Design Projects for E-Retail Company:
● Spearheaded research and design initiatives for an e-retail company, focusing on enhancing user
experience.
● Designed intuitive interfaces for products such as Dine-In and Take-Away applications,
prioritizing user-friendly interactions.

4. Skill Development and Dashboard Development:
● Acquired proficiency in HTML, CSS, and Bootstrap, leveraging these skills to develop various
admin dashboards.
● Actively involved in the learning process and self-improvement to expand technical capabilities.

5. Impact and Enduring Contribution:
● Established a lasting impact through mockups and templates, which continue to be utilized in
ongoing projects, reflecting the effectiveness of design solutions.

### UI/UX Designer @ Eightfolds Software Technologies Pvt. Ltd.
Jan 2013 – Jan 2015
● Understanding the requirements of the Project Manager.
● Designing wireframe and Mockups following the requirements document.
● Improving the flow & functionality based on client feedback.
● Designing User Interface (UI) for Android/iOS and Web.
● Designing Icons, Logos, Graphics & Festival Greetings.
● Designing App Icon & Splash Screen.

### UI / UX and Graphic Desiger @ Freelancer
Jan 2012 – Jan 2013 | Surat, Gujarat, India.
● Wireframe designing.
● Mobile apps UI designing.
● Icons, Logos & Graphics designing.
● Web Templates designing.
● Brochures, Banners & Print media works.
● Designing Catalogs.

### Graphic Designer @ Raj Modeling
Jan 2010 – Jan 2011 | Surat, Gujarat, India
● Taking photos of models according to the client's specifications.
● Color matching & Creating Backgrounds.
● Image editing.
● Designing Catalogs.
● Designing Festival Greetings.

### Graphic Designer @ Dynamic Softlink Pvt.Ltd.
Jan 2008 – Jan 2010 | Surat, Gujarat, India
● Modeling Photo Shooting.
● Colour matching & Creating Backgrounds
● Designing Catalogs.
● Designing Festival Greetings.


## Education
### Master of Business Administration - MBA in Information Technology
Malla Reddy College of Engineering & Technology

### Bachelor of Commerce (B.Com.) in Commerce
Kakatiya University

### High School in SSC
Sahithi high School


## Contact & Social
- LinkedIn: https://linkedin.com/in/shivagadde
- Behance: https://www.behance.net/shivadesigner

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Source: https://flows.cv/shivagadde
JSON Resume: https://flows.cv/shivagadde/resume.json
Last updated: 2026-03-31