Designing core agentic AI features to automate day-to-day expense & accounting workflows.

Researching the use of Human-Centered Generative AI to support creativity. Building desktop design tools with Zapier and Google AI studio.

• Led end-to-end design of a WCAG AAA accessibility motion design system for the AI-powered HR SaaS product suite, from concept to engineering and adoption support. Projected to enhance internal workflow efficiency by 35% and client user retention by 7%.

• Organized 12+ workshops to identify pain points, defined human-AI experience goals, designed a scalable system and transition pattern library, prototyped animations, and built reusable design tokens with advanced Figma capabilities to drive adoption, and delivered HTML/CSS Storybook documentation.

• Owned end-to-end redesign of EMI payments, increasing adoption by 2.8% to 0.56 million users. Collaborated with business and product managers to shape product strategy. Utilized data-driven insights from analytics and usability testing to design user flow and information architecture, simplifying complexity. Partnered with fintech engineers to ship scalable designs.

• Led 0-to-1 design of a sale monetization fee, boosting revenue while sustaining user engagement. Delivered legally compliant designs and conducted A/B and usability tests to optimize designs, ensuring business goals aligned with user needs.

• Built a design system from 0-to-1 for a premium shopping experience, 'Mall Mode', boosting user conversion. Analyzed competitor visual design, problem-solved constraints, and delivered a library of components, colors, typography, layout, and iconography.