At Persistent, I lead a design team to create digital tools for financial workflows. I work closely with end users, product managers and engineers to plan, prototype, and refine solutions, ensuring complex processes are easier to use and meet real user needs.

Projects with: Nasdaq, Doordash, Vans, Skechers, Claire's, Microsoft, etc.

ProKarma and Concentrix merged in 2021

Digital experience projects in enterprise software (B2B and B2C), loyalty programs, healthcare, e-commerce, telecommunications, finance, and various other domains.

Part of the Communications and Marketing team at The HUB (Husky Union Building). Led a strategic website redesign project with an emphasis on enhanced information architecture and accessibility.

Performed ethnographic studies and led participatory design workshops in middle and high schools to explore measuring adolescent stress levels effectively by means of a social robot

Led a team of 4 to design the onboarding and responsive web dashboard experience for caregivers of deaf or hard-of-hearing patients at Seattle Children's Hospital

Optimized a chatbot's user experience to reduce low-value support calls, contributed to the design system for GoDaddy Guides Help Center visuals, conducted heuristic analysis for the security team, and collaborated on building 2 interaction flows with the development team

Collaborated with Microsoft for HCDE's Usability Study course, investigating student usage of the Microsoft Word mobile app on iPhones in unconventional spaces.

Collaborated on 14+ dynamic projects for 8 startups in entertainment to hospitality, addressing diverse business needs in both digital and print media within a fast-paced, agile environment.

Responsible for handling data warehousing and analytic operations for Canadian retailer, Loblaw Companies.

Managed social media accounts and implemented SEO strategies for over 5 clients.