# Shivani Shah > Product Designer | ex- GoDaddy, Accenture Location: New York, New York, United States Profile: https://flows.cv/shivanishah Engineer turned UX Designer with over a decade of industry experience, boasting more than 5 years dedicated to design. Fueled by diverse industry exposure and an engineering plus marketing background, my mission is to create meaningful interactions for a lasting impact. Journey Highlights - - I helped the biggest food delivery company in the USA become a first-choice partner for gig workers by designing a loyalty program - Developed a user-friendly app for train conductors to improve their work-life balance. - Led the design of a dashboard for a transportation company's CIO, enhancing visibility into their operations. - Worked with a New York Stock Exchange in optimizing sales by gaining key customer insights. Verticals- E-commerce, Loyalty, Enterprise Software, Food Services, Financial Services, Healthcare, Telecommunications etc. Competencies- Product Strategy, Experience Design, User Experience, Personalization, Gamification, Design Thinking, Visual Design, Interaction Design, User Research, Prototyping, Storytelling, Workshop Facilitation, Mentoring, Client Relations With these skills, I navigate the intersection of technology, design, and human experience to deliver solutions that weave strategic design into digital experiences, making them not just engaging but also impactful. ## Work Experience ### Experience Design Lead @ Persistent Systems Jan 2026 – Present | New York City Metropolitan Area At Persistent, I lead a design team to create digital tools for financial workflows. I work closely with end users, product managers and engineers to plan, prototype, and refine solutions, ensuring complex processes are easier to use and meet real user needs. ### Senior Product Designer @ Concentrix Jan 2021 – Jan 2026 | New York, United States Projects with: Nasdaq, Doordash, Vans, Skechers, Claire's, Microsoft, etc. ProKarma and Concentrix merged in 2021 ### User Experience Designer @ PK Jan 2020 – Jan 2021 | United States Digital experience projects in enterprise software (B2B and B2C), loyalty programs, healthcare, e-commerce, telecommunications, finance, and various other domains. ### User Experience Designer @ University of Washington Jan 2018 – Jan 2020 | Greater Seattle Area Part of the Communications and Marketing team at The HUB (Husky Union Building). Led a strategic website redesign project with an emphasis on enhanced information architecture and accessibility. ### Graduate Design Researcher @ University of Washington Jan 2018 – Jan 2019 | Greater Seattle Area Performed ethnographic studies and led participatory design workshops in middle and high schools to explore measuring adolescent stress levels effectively by means of a social robot ### Graduate Experience Designer @ Seattle Children's Jan 2020 – Jan 2020 | Greater Seattle Area Led a team of 4 to design the onboarding and responsive web dashboard experience for caregivers of deaf or hard-of-hearing patients at Seattle Children's Hospital ### User Experience Design Intern @ GoDaddy Jan 2019 – Jan 2019 | Kirkland, Washington Optimized a chatbot's user experience to reduce low-value support calls, contributed to the design system for GoDaddy Guides Help Center visuals, conducted heuristic analysis for the security team, and collaborated on building 2 interaction flows with the development team ### Graduate Student Researcher @ Microsoft Jan 2019 – Jan 2019 | Greater Seattle Area Collaborated with Microsoft for HCDE's Usability Study course, investigating student usage of the Microsoft Word mobile app on iPhones in unconventional spaces. ### UX/UI Designer @ Surfing Monkey Jan 2017 – Jan 2018 | Mumbai Area, India Collaborated on 14+ dynamic projects for 8 startups in entertainment to hospitality, addressing diverse business needs in both digital and print media within a fast-paced, agile environment. ### Software Engineer @ Accenture Jan 2015 – Jan 2017 | Mumbai Area, India Responsible for handling data warehousing and analytic operations for Canadian retailer, Loblaw Companies. ### Social Media Associate @ PracticeNext Digital Jan 2014 – Jan 2015 | Mumbai Area, India Managed social media accounts and implemented SEO strategies for over 5 clients. ## Education ### Master's degree in Human Centered Design and Engineering University of Washington ### Bachelor of Engineering (BEng) in Computer Engineering University of Mumbai ## Contact & Social - LinkedIn: https://linkedin.com/in/shivisa --- Source: https://flows.cv/shivanishah JSON Resume: https://flows.cv/shivanishah/resume.json Last updated: 2026-02-23