• Spearheaded the redesign for the Deal Details page on mobile web, streamlining and unifying the user experience for multiple product specializations. Inspired a new information architecture, affecting interaction flow and visual tone of the page. Initiated exploratory and evaluative research to help define the product development strategy and timeline.
• Created responsive framework for the Deal Details page on desktop, tablet and mobile web. Collaborated with a team of UX designers, product managers, and engineers for a connected end to end experience.
• Established the baseline design for third party deals (i.e. Ticketmaster, Goldstar, and FanXchange) on web, ios, and android.