Ads - Ranking & Foundational AI

Ads Measurement Signal team - Signal Insights

• Implemented changes on signal pipeline and inference service to improve signal event annotation (event dedup 2.0) and enrichment (session-level metadata expansion); worked with XFN (legal, SRE, DS, etc.) to unblock the launches.

• Collaborated with downstream users to improve signal data usage in Ads targeting and user intent understanding.

• Conducted exploratory project to generate fake user query history and query named entities.

• Collaborated with targeting data science team to explore EAPI geo info usage.

Backend development & firefighting: collateral management team + X-valuation adjustment team.

Shopping Ads Personalization team

• Worked on end-to-end personalization signal development and prediction model launches.

• Landed 20+ personalization features into prediction models, increased Google ARR by $200M+ (plus improvements in ads CTR and Clicks).

• Received 3 spot bonuses + multiple peer bonuses from collaborators to recognize my contributions to the CTR models.

Full-stack development on Indeed employer version.