# Shiyi Li

> Senior Software Engineer - Meta

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/shiyili

## Work Experience
### Senior Software Engineer @ Meta
Jan 2024 – Present
Ads - Ranking & Foundational AI

### Senior Software Engineer @ TikTok
Jan 2024 – Jan 2024 | San Jose, California, United States
Ads Measurement Signal team - Signal Insights
 - Implemented changes on signal pipeline and inference service to improve signal event annotation (event dedup 2.0) and enrichment (session-level metadata expansion); worked with XFN (legal, SRE, DS, etc.) to unblock the launches.
 - Collaborated with downstream users to improve signal data usage in Ads targeting and user intent understanding.
 - Conducted exploratory project to generate fake user query history and query named entities.
 - Collaborated with targeting data science team to explore EAPI geo info usage.

### Senior Software Engineer @ Bloomberg
Jan 2022 – Jan 2024 | New York, United States
Backend development & firefighting: collateral management team + X-valuation adjustment team.

### Software Engineer @ Google
Jan 2018 – Jan 2022
Shopping Ads Personalization team
 - Worked on end-to-end personalization signal development and prediction model launches.
 - Landed 20+ personalization features into prediction models, increased Google ARR by $200M+ (plus improvements in ads CTR and Clicks).
 - Received 3 spot bonuses + multiple peer bonuses from collaborators to recognize my contributions to the CTR models.

### Software Engineer Intern @ Indeed.com
Jan 2017 – Jan 2017 | Austin, Texas
Full-stack development on Indeed employer version.


## Education
### Master of Science (M.S.) in Computer Science
Georgia Institute of Technology

### Bachelor of Engineering (B.Eng.) in Computer Science
Zhejiang University


## Contact & Social
- LinkedIn: https://linkedin.com/in/shiyi-li-441022102

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Source: https://flows.cv/shiyili
JSON Resume: https://flows.cv/shiyili/resume.json
Last updated: 2026-04-05