• Performed comprehensive audits of WordPress sites covering architecture, code, plugins, themes, and

overall stability.

• Identified and diagnosed functional and performance issues down to root cause level.

• Documented findings with clear, prioritized remediation plans for stakeholders.

• Worked closely with internal and client teams to clarify issues and propose practical solutions.

• Advised on best practices to ensure long-term scalability, stability, and maintainability.

• Proven track record in improving site performance, resolving bugs, and strengthening security.

• Communicated findings and recommended documentation clearly to technical and non-technical

audiences.

• Strong command over PHP, MySQL, HTML, CSS, JavaScript, and WordPress theme/plugin frameworks.

• Reconfigured Pantheon’s Git workflow with Home Depot’s repository so that local development changes

are pushed to Home Depot Git and automatically pulled by Pantheon, ensuring a smooth Dev → Test →

Live deployment flow.

• Documented every step and process clearly and uploaded all artifacts to Confluence for team visibility and future reference.

• Architected and managed multiple custom websites from scratch using, React, and custom HTML/CSS/JS to meet complex UI and UX needs.

• Built fully customized sales funnels within WordPress, and also integrated external Click Funnels setups for campaign-specific journeys.

• Developed dynamic, role-based membership sites and LMS platforms using custom coding, third-party

plugins, and secure user flow management.

• Designed and implemented UTM-based tracking strategies to give the marketing team deep analytics on traffic sources, lead generation, and conversion paths.

• Handled all deployment and scaling aspects using Site Ground, optimizing hosting environments with

caching layers, CDN setup, and staging workflows.

• Customized and extended WordPress themes and plugins using PHP and JavaScript to fulfill specific

feature requests and performance standards.

• Conducted a full technical SEO overhaul, including schema implementation, metadata tuning, fixing a

completely broken SEO tree structure, and setting up dynamic sitemap configurations.

• Integrated modern development tools and practices including browser debugging, DevTools audits,

GTMetrix, and Google Search Console for ongoing monitoring and optimization.

• Revamped broken SEO structures across multiple websites, including implementing Semantic SEO trees to establish a clean and scalable content hierarchy. Fixed poorly organized or missing SEO foundations by restructuring page elements, internal linking, and schema markup. This led to strong improvements across SEO Score, Site Health, and Page Speed Performance. Also reduced page load time through asset

optimization, CDN tuning, and code-level enhancements.

• Engineered scalable and secure backend systems using object - oriented PHP, emphasizing performance optimization and clean architectural design patterns (MVC, Singleton, Factory).

• Built custom themes and plugins from scratch, leveraging WordPress hooks, filters, shortcodes, and REST API endpoints to create tailored website functionalities.

• Developed interactive frontend components using vanilla JavaScript, with proficiency in modern ES6+ features. Applied React and Angular for dynamic interface modules and admin dashboard features.

• Structuring and styling web pages for a responsive and visually appealing layout.

• Implemented ACF to build complex field groups, repeaters, flexible content fields, and relationship fields to deliver fully customized CMS experiences.

• Developed custom Gutenberg blocks using JSX, enhancing content editing flexibility and improving the site’s maintainability for end -users.

• Consumed and built RESTful APIs for seamless third-party service integration (e.g., CRMs, inventory systems, analytics), ensuring secure token-based authentication and efficient data transfer.

• Extended WooCommerce functionality by customizing templates, hooks, and filters for unique product, cart, and checkout experiences; integrated third-party APIs for payment and shipping.

• Set up and managed product listings, collections, discount codes, and promotions to align with e-commerce strategies.

• Collaborated with marketing teams to create A/B testing strategies for landing pages, improving conversion rates.

• Implementing conditional logic, validation, and integration with other plugins for seamless form submissions.

• Integrated payment gateways like PayPal, Stripe, and Shopify Payments for secure and efficient transactions.

• Utilized Git for version control and deployed projects using CI/CD pipelines, SSH, and SFTP in staging and production environments.

• Built scalable, component-based UIs using vanilla JavaScript and React.js; applied modular SCSS, BEM methodology, and modern build tools (Webpack, Babel) for performance -optimized frontend architecture.

• Leveraged JavaScript and AJAX for asynchronous UI components, real-time data updates, and smooth user interaction across the application lifecycle.

• Developed secure and RESTful backend services using PHP and MySQL; created custom API layers for external systems, CRMs, and lead management platforms ensuring secure data exchange and token -based authentication.

• Customized WooCommerce templates, checkout flows, and cart logic using PHP and JavaScript; implemented product filtering, AJAX search, and third-party shipping/payment extensions.

• Customized Shopify themes with Liquid, JavaScript, and SCSS. Built and maintained dynamic features (custom pricing, product sorting, GraphQL API integration) and utilized Shopify Plus features like Flow and Scripts.

• Structured relational database schemas in MySQL; optimized complex SQL queries, indexes, and joins for high -volume data handling and performance tuning.

• Implementing SEO best practices, optimizing site speed and performance, and resolving issues from Google Search Console.

• Implementing security measures, regular backups, and troubleshooting bugs.

• Consumed APIs including Mailchimp, Google Maps, SendGrid, and custom lead capture tools; implemented robust error handling and data validation mechanisms.

• Delivered pixel-perfect, cross-browser, and fully responsive layouts using HTML5, CSS3 (Flexbox, Grid), and JavaScript. Prioritized accessibility (WCAG standards) and device compatibility.

• Building responsive, mobile -friendly web pages with cross - browser compatibility.

• Managed source code using Git with feature branching; deployed updates via SSH and CI/CD pipelines to staging and production environments.

• Engineered robust backend functionalities using Core PHP, including business logic, data validation layers, and API endpoints to support dynamic web applications and e -commerce features. Also developed scalable modules using Laravel and CodeIgniter, leveraging MVC architecture, ORM systems, and built -in libraries for efficient backend operations.

• Engineered bespoke WordPress themes and plugins using Core PHP, extending functionality through custom post types, taxonomies, shortcodes, and REST API endpoints. Additionally, built scalable

web applications using Laravel, implementing MVC architecture, Eloquent ORM, middleware, and route management for efficient backend workflows.

• Built highly responsive and accessible UIs using vanilla JavaScript, SCSS, Tailwind CSS, and Bootstrap, focusing on performance, cross-browser compatibility, and scalable architecture.

• Created fully customized Gutenberg blocks using ES6+ JavaScript, React, and ACF for flexible content creation within the WordPress editor.

• Developed custom WordPress plugins for feature enhancement, including shortcode builders, admin tools, API integration handlers, and form logic automation.

• Worked with MySQL, Postgres, for schema design, query optimization, indexing strategies, and custom SQL routines to handle large - scale product and customer datasets efficiently.

• Built and consumed SOAP APIs, REST APIs for third-party tools such as Klaviyo, Mailchimp, CRMs, and inventory systems, focusing on secure data transfer, caching, and error handling.

• Implemented React-based frontend modules within WordPress and Shopify environments for dynamic interactivity, data-fetching with GraphQL, and client-side rendering of UI components.

• Maintained Git-based workflows with feature branching, pull requests, and code reviews.

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