# Shoaib S. > FULL STACK WEB ENGINEER Location: Valley Stream, New York, United States Profile: https://flows.cv/shoaib I bring a decade of professional experience as a full-stack web developer with a strong focus on Core PHP, and backend frameworks like Laravel, CodeIgniter, JavaScript, and modern frontend frameworks such as React and Angular. My expertise includes advanced WordPress development, including custom theme and plugin creation, Gutenberg block development, and full-scale site customization. I also have practical experience with Shopify and WooCommerce, developing and optimizing e-commerce stores through custom functionality and third-party integrations. Proficient in SQL, Postgres, and MongoDB. I design efficient database schemas and optimize queries to support scalable applications. I’ve worked across multiple CMS platforms, including WordPress, Shopify, Drupal and HubSpot, delivering tailored solutions for dynamic content management. My skill set extends to REST API development, SOAP, API Integrations like OAuth, SMS APIs & other third-party APIs, and performance tuning using both frontend and backend best practices. In addition to development, I utilize SEO tools such as Google Search Console, Yoast SEO, and Screaming Frog to audit and improve site visibility. I’m well-versed in responsive design, accessibility, cross-browser compatibility, and automated testing using tools like Postman, JMeter, and Selenium WebDriver. Whether working independently or as part of a cross-functional team, I focus on delivering high-performance, maintainable, and secure web applications. Authorized to work in the US ## Work Experience ### Full Stack WordPress Technical Auditor & Consultant @ The Home Depot Jan 2025 – Jan 2025 • Performed comprehensive audits of WordPress sites covering architecture, code, plugins, themes, and overall stability. • Identified and diagnosed functional and performance issues down to root cause level. • Documented findings with clear, prioritized remediation plans for stakeholders. • Worked closely with internal and client teams to clarify issues and propose practical solutions. • Advised on best practices to ensure long-term scalability, stability, and maintainability. • Proven track record in improving site performance, resolving bugs, and strengthening security. • Communicated findings and recommended documentation clearly to technical and non-technical audiences. • Strong command over PHP, MySQL, HTML, CSS, JavaScript, and WordPress theme/plugin frameworks. • Reconfigured Pantheon’s Git workflow with Home Depot’s repository so that local development changes are pushed to Home Depot Git and automatically pulled by Pantheon, ensuring a smooth Dev → Test → Live deployment flow. • Documented every step and process clearly and uploaded all artifacts to Confluence for team visibility and future reference. ### Web Manager / Full Stack Developer @ Nurp Jan 2024 – Jan 2025 | Miami, Florida, United States • Architected and managed multiple custom websites from scratch using, React, and custom HTML/CSS/JS to meet complex UI and UX needs. • Built fully customized sales funnels within WordPress, and also integrated external Click Funnels setups for campaign-specific journeys. • Developed dynamic, role-based membership sites and LMS platforms using custom coding, third-party plugins, and secure user flow management. • Designed and implemented UTM-based tracking strategies to give the marketing team deep analytics on traffic sources, lead generation, and conversion paths. • Handled all deployment and scaling aspects using Site Ground, optimizing hosting environments with caching layers, CDN setup, and staging workflows. • Customized and extended WordPress themes and plugins using PHP and JavaScript to fulfill specific feature requests and performance standards. • Conducted a full technical SEO overhaul, including schema implementation, metadata tuning, fixing a completely broken SEO tree structure, and setting up dynamic sitemap configurations. • Integrated modern development tools and practices including browser debugging, DevTools audits, GTMetrix, and Google Search Console for ongoing monitoring and optimization. • Revamped broken SEO structures across multiple websites, including implementing Semantic SEO trees to establish a clean and scalable content hierarchy. Fixed poorly organized or missing SEO foundations by restructuring page elements, internal linking, and schema markup. This led to strong improvements across SEO Score, Site Health, and Page Speed Performance. Also reduced page load time through asset optimization, CDN tuning, and code-level enhancements. ### Full Stack Web Developer @ Phillips Safety Products, Inc. Jan 2023 – Jan 2024 | New Jersey, United States • Engineered scalable and secure backend systems using object - oriented PHP, emphasizing performance optimization and clean architectural design patterns (MVC, Singleton, Factory). • Built custom themes and plugins from scratch, leveraging WordPress hooks, filters, shortcodes, and REST API endpoints to create tailored website functionalities. • Developed interactive frontend components using vanilla JavaScript, with proficiency in modern ES6+ features. Applied React and Angular for dynamic interface modules and admin dashboard features. • Structuring and styling web pages for a responsive and visually appealing layout. • Implemented ACF to build complex field groups, repeaters, flexible content fields, and relationship fields to deliver fully customized CMS experiences. • Developed custom Gutenberg blocks using JSX, enhancing content editing flexibility and improving the site’s maintainability for end -users. • Consumed and built RESTful APIs for seamless third-party service integration (e.g., CRMs, inventory systems, analytics), ensuring secure token-based authentication and efficient data transfer. • Extended WooCommerce functionality by customizing templates, hooks, and filters for unique product, cart, and checkout experiences; integrated third-party APIs for payment and shipping. • Set up and managed product listings, collections, discount codes, and promotions to align with e-commerce strategies. • Collaborated with marketing teams to create A/B testing strategies for landing pages, improving conversion rates. • Implementing conditional logic, validation, and integration with other plugins for seamless form submissions. • Integrated payment gateways like PayPal, Stripe, and Shopify Payments for secure and efficient transactions. • Utilized Git for version control and deployed projects using CI/CD pipelines, SSH, and SFTP in staging and production environments. ### Full Stack Developer - Remote @ New Patient Group - The Employee and Patient Experience Co. Jan 2021 – Jan 2023 | Texas, United States • Built scalable, component-based UIs using vanilla JavaScript and React.js; applied modular SCSS, BEM methodology, and modern build tools (Webpack, Babel) for performance -optimized frontend architecture. • Leveraged JavaScript and AJAX for asynchronous UI components, real-time data updates, and smooth user interaction across the application lifecycle. • Developed secure and RESTful backend services using PHP and MySQL; created custom API layers for external systems, CRMs, and lead management platforms ensuring secure data exchange and token -based authentication. • Customized WooCommerce templates, checkout flows, and cart logic using PHP and JavaScript; implemented product filtering, AJAX search, and third-party shipping/payment extensions. • Customized Shopify themes with Liquid, JavaScript, and SCSS. Built and maintained dynamic features (custom pricing, product sorting, GraphQL API integration) and utilized Shopify Plus features like Flow and Scripts. • Structured relational database schemas in MySQL; optimized complex SQL queries, indexes, and joins for high -volume data handling and performance tuning. • Implementing SEO best practices, optimizing site speed and performance, and resolving issues from Google Search Console. • Implementing security measures, regular backups, and troubleshooting bugs. • Consumed APIs including Mailchimp, Google Maps, SendGrid, and custom lead capture tools; implemented robust error handling and data validation mechanisms. • Delivered pixel-perfect, cross-browser, and fully responsive layouts using HTML5, CSS3 (Flexbox, Grid), and JavaScript. Prioritized accessibility (WCAG standards) and device compatibility. • Building responsive, mobile -friendly web pages with cross - browser compatibility. • Managed source code using Git with feature branching; deployed updates via SSH and CI/CD pipelines to staging and production environments. ### Full Stack Web Engineer - Remote @ Wine Enthusiast Jan 2019 – Jan 2021 | Florida, United States • Engineered robust backend functionalities using Core PHP, including business logic, data validation layers, and API endpoints to support dynamic web applications and e -commerce features. Also developed scalable modules using Laravel and CodeIgniter, leveraging MVC architecture, ORM systems, and built -in libraries for efficient backend operations. • Engineered bespoke WordPress themes and plugins using Core PHP, extending functionality through custom post types, taxonomies, shortcodes, and REST API endpoints. Additionally, built scalable web applications using Laravel, implementing MVC architecture, Eloquent ORM, middleware, and route management for efficient backend workflows. • Built highly responsive and accessible UIs using vanilla JavaScript, SCSS, Tailwind CSS, and Bootstrap, focusing on performance, cross-browser compatibility, and scalable architecture. • Created fully customized Gutenberg blocks using ES6+ JavaScript, React, and ACF for flexible content creation within the WordPress editor. • Developed custom WordPress plugins for feature enhancement, including shortcode builders, admin tools, API integration handlers, and form logic automation. • Worked with MySQL, Postgres, for schema design, query optimization, indexing strategies, and custom SQL routines to handle large - scale product and customer datasets efficiently. • Built and consumed SOAP APIs, REST APIs for third-party tools such as Klaviyo, Mailchimp, CRMs, and inventory systems, focusing on secure data transfer, caching, and error handling. • Implemented React-based frontend modules within WordPress and Shopify environments for dynamic interactivity, data-fetching with GraphQL, and client-side rendering of UI components. • Maintained Git-based workflows with feature branching, pull requests, and code reviews. • I've also used a Hidden text block which functioned, if the text was above than 100 words then it will hide the text and shows the continue reading button instead. ### Senior WordPress Developer - Remote @ Covid Clinic, a Rume brand Jan 2016 – Jan 2018 | Florida, United States • I assisted creating a full system and web apps with API's integrations. • Contributed to shape the product vision and direction by functioning as the internal technical , UI/UX designer and product manager. • Created, customized and implemented plugins and themes. • Recommended, and applied new technologies as necessary. • Debug complex problems and anticipate potential future needs and challenges. • Implemented my knowledge of hosting environments, domains and DNS. • Translated design mockups into functional code. • Compliance of WordPress short codes, functions, localization and WordPress Multisite. • Experience with the Elementor & Divi builders, WordPress API development, Woo Commerce. etc. • Bespoke plugin creation for WordPress, and WordPress backend development. • Development skill with custom post types, custom fields, advanced custom fields, plug-in and themes for high-traffic WordPress sites. • Worked with databases, both SQL (MySQL, PostgreSQL) and NoSQL (MongoDB), to design and optimize data models. • Worked on real-time working projects by handling the data, using socket.io and shared the information between client side and server side at run time. • Validated the user information from client side by using AJAX and filtered the information before pushing them to the server side ### Full Stack Engineer @ Midnight Marketing Jan 2014 – Jan 2016 | Montréal, QC • Creating and implementing designs and Websites for clients. • Optimizing the content for product efficiency. • Creating and customizing themes and plugins. • Leading team for design and implementation. • Leading Q/A team for final product reviews. • Managing design and development team issues and fixing the complex bugs. • I helped to create full system and web apps with API's integrations. • I helped to shape the product vision and direction by functioning as the internal technical, UI/UX designer and product manager. • Created, customized and implemented plugins and themes. • Recommended, and applied new technologies as necessary. • Debug complex problems and anticipate potential future needs and challenges. • Implemented my knowledge of hosting environments, domains and DNS. • Translated design mockups into functional code. • Compliance of WordPress short codes, functions, localization and WordPress Multisite. • Experience with the Elementor & Divi builders, WordPress API development, Woo Commerce. • Bespoke plugin creation for WordPress, and WordPress backend development. • Seamless with custom post types, custom fields, advanced custom fields, plug-in and themes etc. • Implemented best practices in front-end and back-end development, leveraging OOP, design patterns, and component-based architecture. • Integrated third-party libraries and APIs to extend functionality and enhance user experiences. • Utilized CI/CD tools like Jenkins and GitLab-CI to ensure continuous integration and delivery of high quality code. ## Education ### BACHELORS IN COMPUTER SCIENCES in Software Engineering Pace University ## Contact & Social - LinkedIn: https://linkedin.com/in/sbs78678799 --- Source: https://flows.cv/shoaib JSON Resume: https://flows.cv/shoaib/resume.json Last updated: 2026-04-17