A Research & Design consultancy specializing in helping startups and scale-ups find product-market fit and build sustained growth through customer value. Working with clients in English, Spanish & Italian.

Led the research within a cross-functional team from discovery through to launch for a new AutoCAD web product targeting the architecture, engineering and construction markets. Utilized mixed method research including ethnographic interviews, co-creation activities, iterative usability testing, experience mapping, surveys and analytics to steer product strategy and UX design.

Awards: The AutoCAD web application launched in March 2018, and was recognized in Fast Company's 2018 Innovation By Design Awards as a Finalist in User Experience and had an Honorable Mention in Web Design

Check it out - https://client.autocad360.com/

Conference Workshops: Designed and facilitated large workshops with customers and end users

AutoCAD Review, Markup and Sharing, Autodesk University Las Vegas 2017

AutoCAD Best Practices, Autodesk University Las Vegas 2017