# Shona Reed > UX Research & Insights Leader | Business & Product Strategist | UX Consultant Location: San Francisco, California, United States Profile: https://flows.cv/shona ## Work Experience ### Research and Design Director @ UX is Ready Jan 2013 – Present | San Francisco, USA & Barcelona, Spain A Research & Design consultancy specializing in helping startups and scale-ups find product-market fit and build sustained growth through customer value. Working with clients in English, Spanish & Italian. ### Senior Research Manager @ Atlassian Jan 2020 – Jan 2025 | San Francisco, USA ### Research Manager @ Atlassian Jan 2019 – Jan 2020 | San Francisco, USA ### Lead Researcher @ Atlassian Jan 2018 – Jan 2019 | San Francisco, USA ### Senior User Experience Researcher @ Autodesk Jan 2016 – Jan 2018 | San Francisco, USA Led the research within a cross-functional team from discovery through to launch for a new AutoCAD web product targeting the architecture, engineering and construction markets. Utilized mixed method research including ethnographic interviews, co-creation activities, iterative usability testing, experience mapping, surveys and analytics to steer product strategy and UX design. Awards: The AutoCAD web application launched in March 2018, and was recognized in Fast Company's 2018 Innovation By Design Awards as a Finalist in User Experience and had an Honorable Mention in Web Design Check it out - https://client.autocad360.com/ Conference Workshops: Designed and facilitated large workshops with customers and end users AutoCAD Review, Markup and Sharing, Autodesk University Las Vegas 2017 AutoCAD Best Practices, Autodesk University Las Vegas 2017 ### Senior User Experience Researcher @ Ministry of Justice UK Jan 2015 – Jan 2015 | London, UK Lead researcher embedded in a cross-functional agile team working on the new Crown Court Defence Claims service for the Ministry of Justice.
 Used a broad range of research methods from ethnographic and wide-ranging research to uncover user needs and challenges, through to usability testing for the more focused work of iterating the interface. Conducted over 100 discovery interview sessions, recruited for and ran bi-weekly usability testing within agile sprints. Awards: This digital service has now replaced the former paper based claim system for Crown Court billing. It won the Public Sector Paperless Award in 2018. Check out the current performance data http://bit.ly/2A9a1T6 ### User Experience Lead, International Team @ Snapfish Jan 2009 – Jan 2013 | San Francisco, USA / Barcelona, Spain Responsible for creating innovative customer experiences for the Snapfish network of sites worldwide. An on-demand photo storage and e-commerce site for personalized products, with sites in 22 countries, plus over 140 co-branded partners including Walmart/Walgreens in the USA, Boots in the UK and Kmart in Australia. Designed solutions that focused on end-to-end user experience design, best practices and processes. Facilitated usability testing both in-person and remotely across markets. Closely worked with business and marketing partners to define new product features that provided high value to the customers and business. ### Senior User Experience Designer @ Snapfish Jan 2008 – Jan 2009 | San Francisco, USA ### User Experience Consultant @ x92Studios Jan 2006 – Jan 2009 | San Francisco, USA Industries: Computer Software, SaaS, Enterpise, Legal tech, Public Service, Digital Photo Products, Advertising, Fintech, E-Commerce, Arts & Entertainment, E-Learning Clients list included: Hewlett Packard, Smart Design, Snapfish, Razorfish, Bank of America, Publicis Worldwide, Blue Wolf Marketing, San Francisco Chronicle, Atom Entertainment, MTV, San Francisco Museum of Modern Art. ### User Experience Lead, International Team @ Bank of America Jan 2007 – Jan 2008 | San Francisco, USA ### Senior UX Designer @ AAU E-Learning Jan 2004 – Jan 2006 | San Francisco, USA ## Education ### LEAD Executive Education Stanford University Graduate School of Business ### Master of Arts - MA in Digital Media Art CADRE (Computers, Art, Design, Research, Education) Laboratory ### Professional Certificate in User Experience (UX) San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/shonar - Portfolio: http://www.shonareed.com --- Source: https://flows.cv/shona JSON Resume: https://flows.cv/shona/resume.json Last updated: 2026-04-13