# Shraddha Patel

> Senior Product Designer @ Intuit | Ex- LG

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/shraddha

🌟 Product Designer | UX Strategist | Data-Driven Design Expert

With over 8 years of experience in AdTech, EdTech, and SaaS, I specialize in designing intuitive, scalable, and data-driven digital products that enhance user engagement and business impact. My expertise lies in crafting seamless user interfaces, dashboards, and data visualizations that transform complex workflows into effortless experiences.
At LG Ads Solutions, I played a pivotal role in shaping platforms like Campaign Manager, Ad Monitoring Systems, and Bid Decision Flows—key components in optimizing digital advertising performance. My work has streamlined workflows, increased operational efficiency, and driven revenue growth.

📩 Reach out: 1patelshraddha@gmail.com | Connect with me on LinkedIn to discuss opportunities.

📌 What I Excel At:
1️⃣ User-Centered Design: Translating business and technical needs into seamless, intuitive designs for complex platforms.
2️⃣ Data Visualization & Dashboards: Designing interfaces that bring data to life, enabling informed decision-making.
3️⃣ Design Systems & Scalable UX: Building consistent, reusable design frameworks that ensure efficiency across teams.
4️⃣ Cross-Functional Collaboration: Partnering with PMs, engineers, and stakeholders to align design with strategy and business goals.
5️⃣ AI & Emerging Tech Integration: Exploring AI-driven design solutions for more personalized and predictive user experiences.

💡 Key Achievements:
✔ Designed LG Ads’ first-ever Design System, improving design consistency and efficiency across multiple platforms.
✔ Led the UX for real-time campaign monitoring & bid analytics tools, driving a 3% increase in campaign performance and preventing revenue loss.
✔ Transformed a billing platform for digital campaigns, automating workflows and improving cash flow tracking.

🚀 Core Skills & Tools
🖌 Product & UX Design: Figma, Adobe XD, InVision, Wireframing, Information Architecture, Prototyping
📊 Data & Visualization: Data Visualization, Dashboard Metrics, Usability Testing, UX Research, User Journeys
🎯 Strategy & Collaboration: Product Road Mapping, Product Discovery, Design Thinking, User-Centered Design, Design Systems
💻 Development & Tech: HTML, CSS, AI & Emerging Tech, SaaS, B2B Products
🤝 Cross-Team Collaboration: Agile, Iterative Design, Documentation, Critique, Strategic Thinking

I am passionate about building products that merge great design with strategic impact. Let’s connect to discuss product design, UX strategy, and innovation in the AdTech and SaaS space!

## Work Experience
### Senior Product Designer @ Intuit
Jan 2025 – Present

### Product Designer (UI, UX Design, Visual Design, Design System, Wireframing, Prototyping, Figma) @ LG Ad Solutions
Jan 2023 – Jan 2024 | Mountain View, California, United States
At LG, I am currently leading two pivotal projects that are instrumental in driving our company's growth and innovation. First, I am spearheading the creation of our first-ever design system, a project that involves standardizing UI/UX elements across all products to ensure consistency and enhance user experience. This initiative requires close collaboration with cross-functional teams to develop comprehensive design guidelines, resulting in a more streamlined design process and superior product usability.

In parallel, I am leading the development and integration of a bid decision flow within our ad monitoring and campaign monitoring systems. This project is designed to optimize bid performance analysis by allowing users to accurately identify where bids are dropping, thus replacing guesswork with precise, data-driven insights. The ultimate goal is to boost campaign efficiency and improve return on investment (ROI) by enabling strategic campaign optimization based on detailed performance analysis.

### Senior UI/UX Designer (Product Design, Design Thinking, HCI, Visual Design, UI, UX, User Research) @ MSys Technologies
Jan 2022 – Jan 2023
Managed team within the design studio, coordinating internal and external project deliverables in partnership with VP of Product and Engineering.

- Revamped user interfaces for three websites and two mobile apps, ensuring compliance with WCAG AA standards, resulting in a 20% increase in user engagement and a 9% decrease in bounce rate on one of the websites. Below is one of the websites I designed - https://heartfulness.org/global
- Collaborated with executive leadership to deliver an end-to-end recruitment assessment application from conception to launch. 
- Managed a team of six designers and executed ~$1M worth of contracts, resulting in a 15% reduction in project costs through efficient resource allocation and improved workflow processes.

### Senior UX Designer (Usability, Accessibility, Human-Centered Design (HCD), UX, UI, Product Design) @ MSys Technologies
Jan 2022 – Jan 2022
- Designed and implemented intuitive user experiences for complex enterprise dashboards, improving usability and driving a 30% increase in user efficiency.
- Led user research and usability testing to refine product designs, resulting in a 25% improvement in task completion rates and overall user satisfaction.
- Collaborated with cross-functional teams (PMs, engineers, data analysts) to create and maintain design systems, ensuring consistency across products and enhancing developer handoff efficiency.
- Optimized information architecture and interaction flows, improving navigation and boosting conversion rates by 30% through data-driven design decisions.
- Conducted A/B testing and heuristic evaluations, identifying key usability issues and iterating on solutions to enhance user engagement.
- Developed wireframes, high-fidelity prototypes, and interactive mockups, accelerating the product development cycle and reducing engineering rework.

Tools & Methodologies
- Design & Prototyping Tools: Figma, Sketch, Adobe XD, InVision
- Research & Analytics: Google Analytics, Hotjar, A/B Testing, UserTesting.com
- Development Collaboration: Jira, Confluence, Zeplin, Storybook
- Methodologies: Agile UX, Design Thinking, Lean UX
- Core Competencies: User Research, Usability Testing, Information Architecture, Wireframing & Prototyping, Interaction Design, Accessibility (WCAG), UX Writing, Motion Design, Cross-functional Collaboration, Data-Driven Decision Making, Product Strategy, Design Systems

### Product Designer (UI, UX Design, Visual Design, HCI, Prototyping, Typography, Color Theory, Figma) @ Tata Consultancy Servicess
Jan 2020 – Jan 2022
Redesigned legacy security applications, enhancing access control for a workforce of 600,000 across multiple global office locations. 

 - Launched a new access management web and mobile application empowering individual users to monitor their physical and logical access permissions resulting 90% drop in employees and team leads back and forth communications.  
- Designed a user-friendly security issues management system interface, resulting in a 70% decrease in turnaround time for issue resolution and reducing the number of tickets assigned to non-relevant teams by 80%.  
- Built a new mass communication web application to enable HR, Admin, and team leads to communicate on employees' devices; leading to 100% adoption of pandemic-related employee support efforts.

### UX Designer (UX Writing, UX Research, Product Design, UI, Visual Design, Prototyping, Adobe XD) @ Tata Consultancy Servicess
Jan 2019 – Jan 2020
I led the design and user experience strategy for a mass communication web application, enabling seamless real-time messaging between HR, Admin, and team leads directly on employees' devices. This solution played a crucial role in ensuring 100% adoption of pandemic-related employee support efforts, providing critical updates with clarity and efficiency. By prioritizing user-centered design, I created an intuitive interface that simplified message broadcasting, reduced communication silos, and enhanced engagement across distributed teams. The application’s adoption significantly improved employee awareness, response times, and overall workplace coordination during a critical period.

Skills
- User Experience (UX) & User Interface (UI) Design
- Information Architecture & Interaction Design
- Wireframing & Prototyping (Figma, Adobe XD)
- Human-Centered Design & Usability Testing
- Cross-Team Collaboration & Stakeholder Communication
- Digital Product Design & Web Applications
- A/B Testing & Data-Driven UX Decisions
- Mobile & Responsive Web Design
- Accessibility (WCAG) & Inclusive Design

### UI Designer (Adobe XD, Adobe Creative Cloud, HTML, Design System, Product Design, UX, Prototyping) @ Tata Consultancy Servicess
Jan 2018 – Jan 2019
- Led wireframing and prototyping efforts for multiple product features, accelerating development timelines and reducing UI inconsistencies by 30%.
- Conducted usability testing and user research, translating insights into data-driven design improvements, resulting in a 20% boost in user satisfaction scores.
- Partnered with marketing teams to design and implement SEO-friendly UI components, contributing to a 35% growth in organic traffic.
- Spearheaded the adoption of responsive design best practices, enhancing mobile usability and increasing mobile conversion rates by 28%.
- Collaborated with cross-functional teams, including product managers and developers, to create user-centered designs, leading to a 25% increase in user engagement.

Tools and Methodologies
- Design Tools: Figma, Sketch, Adobe XD, InVision
- Front-end Collaboration: HTML, CSS, Design Tokens, Developer Handoff (Zeplin, Figma Inspect)
- Research & Testing: Usability Testing, A/B Testing, Heatmaps, Google Analytics
- Project Management Tools: Jira, Asana, Confluence
- Core Competencies: User Experience (UX), User Interface (UI) Design, Design Thinking, Information Architecture, Interaction Design, Visual Design, Accessibility (WCAG), Cross-team Collaboration, Agile & Scrum, Data-Driven Design, UI Optimization, Design Systems, Responsive Web Design, and Mobile-first Design

### Jr UI/UX Designer (Adobe Creative Suite, Product Design, UX, UI, Accessibility, Wireframing, Figma) @ Tata Consultancy Servicess
Jan 2017 – Jan 2018
Design & Prototyping Tools
Figma, Sketch, Adobe XD, InVision, Axure RP, Miro, Zeplin, Principle, Framer, Webflow

UI & Visual Design
Design Systems, Atomic Design, Component Libraries, Material Design, Fluent Design, Human Interface Guidelines (HIG), Grid Systems, Typography, Color Theory, Visual Hierarchy, UI Patterns, Microinteractions, Motion Design, Neumorphism, Skeuomorphism, Augmented Reality (AR) UI, Virtual Reality (VR) UI

User Experience & Research
User Research, Usability Testing, Heuristic Evaluation, A/B Testing, Eye Tracking, Heatmaps, Cognitive Load, Affinity Mapping, Personas, Empathy Mapping, Journey Mapping, Service Design, Qualitative & Quantitative Research, Contextual Inquiry, Card Sorting, Information Architecture, Behavioral Psychology in UX, Storyboarding, User Flow Mapping

Product Strategy & Thinking
Design Thinking, Double Diamond, Attention to details, Value Proposition Design, Product-Market Fit, MVP (Minimum Viable Product), Lean UX, Agile UX, Data-Driven Design, Feature Prioritization, Experimentation & Hypothesis Testing

Front-end Collaboration & Handoff
Developer Handoff, Design Tokens, Design Specs, Cross-functional Collaboration, HTML & CSS (Basic Understanding), Design-to-Code Workflows, SVG & Iconography

Accessibility & Inclusive Design
WCAG, A11y, High Contrast UI, Keyboard Navigation, Screen Reader Optimization, Inclusive UX, Mobile Accessibility, Voice Interaction Design, Text Readability.

### Associate Product Designer (HTML,CSS,UI Design,UX Design, Design Thinking, Figma, Adobe Illustrator) @ Tata Consultancy Servicess
Jan 2016 – Jan 2017 | Nagpur, Maharashtra, India
- Developed an API solving work hour discrepancy coming for evening/night shift employees; achieved a 90% drop in discrepancy reported by clients.
- Promoted as an assistant faculty due to excellent performance in training;  successfully completed training of two new batches.

### Product Designer (UX Design, UI Design, Design Systems, Visual Design Thinking, Wireframing, HCI) @ University of Mumbai
Jan 2015 – Jan 2015
Designed and developed a course selection tool for students at the School of Information, leading the end-to-end design process from UX research to high-fidelity UI design. Worked closely with faculty, students, and developers in a cross-functional team (XFN) to create a seamless and intuitive experience. Focused on 0→1 initiatives, balancing user needs, business goals, and technical constraints.


🔹 Product Strategy & Problem Solving
- User-Centered Design (UCD): Designed solutions that aligned with user needs and institutional goals.
- Design Thinking & Lean UX: Applied iterative design methodologies to improve the product.
- Data-driven decision-making: Used insights from usability testing, heatmaps, and behavioral analytics to refine the experience.
- Competitive Analysis: Researched existing solutions to identify market gaps and differentiate the product.

🔹 End-to-End Design Execution
- Wireframing & Prototyping: Created low-to-high-fidelity wireframes and interactive prototypes in Figma.
- Information Architecture (IA): Structured course data for intuitive navigation and better decision-making.
- Design Systems & UI Components: Established a scalable design system to ensure consistency.
- Usability Testing & A/B Testing: Iterated designs based on user feedback and quantitative research.

🔹 Impact & Leadership
- Cross-functional collaboration: Partnered with developers, product managers (PMs), stakeholders, and students.
- Agile & Scrum Methodologies: Worked in a fast-paced, iterative development cycle with engineers.
Stakeholder Management: Effectively communicated design rationale to faculty and leadership teams.

🛠 Tools & Methods: Figma, Notion, Jira, Miro, Adobe XD, Design Thinking, Lean UX, Agile, User Research, A/B Testing, Accessibility (WCAG), Heuristic Evaluation, Interaction Design (IxD), Service Design.

### UX Designer (UX, UI, Product Design, Design Systems, Visual Design Thinking, Wireframes, HCI, Figma) @ University of Mumbai
Jan 2015 – Jan 2015
Led the UX research and design for a course selection tool, ensuring an intuitive and user-friendly experience. Conducted in-depth user research, developed wireframes, and tested usability to optimize decision-making for students.

🔹 User Research & Experience Strategy
- UX Research & User Interviews: Conducted surveys, focus groups, and contextual inquiries to understand student needs.
- Journey Mapping & Personas: Created detailed user personas and empathy maps for better experience mapping.
- Information Architecture (IA): Structured content and navigation to improve usability and discoverability.
- Usability Testing & Heuristic Analysis: Identified pain points using qualitative and quantitative insights.

🔹 UX Design & Prototyping
- Wireframing & Prototyping: Created low-fidelity sketches, mid-fidelity wireframes, and high-fidelity prototypes in Figma and Adobe XD.
- Interaction Design (IxD): Focused on seamless user flows and micro-interactions.
- Accessibility & Inclusive Design: Ensured WCAG compliance for an inclusive user experience.

🔹 Collaboration & Execution
- Agile & Scrum Workflows: Collaborated with PMs, engineers, and stakeholders to align UX goals with development.
- Data-Driven Design: Used heatmaps, clickstream analysis, and A/B testing to optimize UX decisions.
- Design Systems & Pattern Libraries: Ensured consistency by contributing to a scalable design system.

🛠 Tools & Methods: Figma, Miro, Notion, Adobe XD, Sketch, Axure RP, Jira, User-Centered Design (UCD), Human-Computer Interaction (HCI), Service Design, Accessibility (WCAG), UX Writing, Heuristic Evaluation, Behavioral Analytics.

### UI Designer (UX, UI, Product Design, Design Systems, Visual Design Thinking, Wireframes, HCI, Figma) @ University of Mumbai
Jan 2015 – Jan 2015
Designed a visually appealing and accessible UI for a course selection tool, ensuring a seamless and engaging user experience. Created high-fidelity interfaces, interactive prototypes, and a scalable design system.

🔹 Visual & Interaction Design
- UI Design & Branding: Developed pixel-perfect, visually appealing designs that align with brand identity.
- Color Theory & Typography: Applied design psychology, contrast ratios, and hierarchy for enhanced readability.
- Microinteractions & Motion Design: Designed animations and transitions for an engaging experience.
- Accessibility & Responsive Design: Ensured compliance with WCAG standards and optimized for different devices.

🔹 Prototyping & UI Systems
- High-Fidelity Prototyping: Created interactive prototypes in Figma and Adobe XD for usability testing.
- Component-Based Design System: Developed and maintained a scalable UI component library for consistency.
- Responsive & Mobile Design: Designed interfaces optimized for web, tablet, and mobile platforms.

🔹 Collaboration & Implementation
- Developer Handoff & UI Specs: Created design documentation, redlines, and assets for smooth developer implementation.
- Agile & Iterative Design: Worked in cross-functional teams, iterating based on user feedback and analytics.
- Design QA & Usability Testing: Ensured designs were implemented correctly through UI audits and testing.

🛠 Tools & Methods: Figma, Adobe Illustrator, Adobe XD, Sketch, After Effects (Motion UI), Miro, Notion, Design Systems, UI Animation, Style Guides, Iconography, Material Design, Apple Human Interface Guidelines (HIG), Responsive UI, Atomic Design, WCAG Accessibility, Interaction Design (IxD).


## Education
### Bachelor's degree in Computer Engineering
University of Mumbai


## Contact & Social
- LinkedIn: https://linkedin.com/in/1patelshraddha
- Website: https://shraddha-patel.com

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Source: https://flows.cv/shraddha
JSON Resume: https://flows.cv/shraddha/resume.json
Last updated: 2026-02-23