• Led UX strategy and information architecture for Weiland Account Analysis platform, reducing core task completion time by 30% by restructuring complex commercial banking workflows into scalable, state-aware systems.

• Reduced design rework by 40% by implementing phased discovery, usability validation, and early cross-functional alignment across Product and Engineering.

• Designed multi step financial workflows preserving task context, increasing user confidence and reducing cognitive load for enterprise banking teams.

• Conducted in-depth UX and product analysis of an internal inventory management tool, identifying workflow inefficiencies impacting productivity across departments.

• Led qualitative research with ~50 users across operations, supply chain, finance, and warehouse teams to uncover usability gaps and unmet needs.

• Synthesized insights into actionable recommendations and reports, influencing product enhancements and roadmap prioritization.

• Designed end-to-end multi-sided platform architecture spanning customers, restaurants, and delivery partners, aligning navigation to streamline order lifecycle and operational efficiency.

• Conceptualized and Integrated an AI-driven food recommendation system, enhancing user engagement through personalized meal suggestions.

• Influenced product roadmap decisions by conducting user interviews, journey mapping, and usability testing, synthesizing qualitative and quantitative insights into actionable design strategies.

• Led end-to-end UX design as the principal IC for enterprise platforms spanning banking, healthcare, finance, and automotive, translating complex workflows into intuitive UX.

• Improved system productivity by 30% for a 130,000+ user timesheet system by redesigning workflows using user centered design principles and interaction modeling.

• Established reusable design systems and scalable UI patterns, increasing design consistency and accelerating development cycles across cross-functional teams.

• Led design of a B2B pharma e-commerce application serving 40,000+ retailers and wholesalers, increasing sales by 70% by optimizing product discovery and transaction workflows.

• Engineered the transformation of a legacy sales force automation system into modular design system, contributing to 2x revenue growth through improved usability and streamlined operations.

• Built a scalable white label SaaS eCommerce solution, enabling 15+ brands across 600+ supporting rapid digital storefront launches.