# Shravan Gururaj

> Senior Product Designer | Designing Complex Enterprise SaaS Systems | AI-Driven, Human-Centered User Experience

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/shravangururaj

I’m a product designer with a flair for crafting immersive digital experiences. With over 9 years of expertise in navigating the intricacies of User Experience throughout the entire product lifecycle, I excel at transforming ideas into captivating realities. My journey is driven by a passion for creating meaningful interactions and intuitive designs that resonate deeply with users. From concept to launch, I orchestrate every stage of the product cycle, infusing innovation and empathy into every pixel.

## Work Experience
### UX Lead @ Fiserv
Jan 2025 – Present | United States
- Led UX strategy and information architecture for Weiland Account Analysis platform, reducing core task completion time by 30% by restructuring complex commercial banking workflows into scalable, state-aware systems.

- Reduced design rework by 40% by implementing phased discovery, usability validation, and early cross-functional alignment across Product and Engineering.

- Designed multi step financial workflows preserving task context, increasing user confidence and reducing cognitive load for enterprise banking teams.

### Product Analyst @ GuruNanda LLC
Jan 2025 – Jan 2025 | Los Angeles, California, United States
- Conducted in-depth UX and product analysis of an internal inventory management tool, identifying workflow inefficiencies impacting productivity across departments.

- Led qualitative research with ~50 users across operations, supply chain, finance, and warehouse teams to uncover usability gaps and unmet needs.

- Synthesized insights into actionable recommendations and reports, influencing product enhancements and roadmap prioritization.

### Product Designer @ MealoMart
Jan 2023 – Jan 2025 | California, United States
- Designed end-to-end multi-sided platform architecture spanning customers, restaurants, and delivery partners, aligning navigation to streamline order lifecycle and operational efficiency.

- Conceptualized and Integrated an AI-driven food recommendation system, enhancing user engagement through personalized meal suggestions.

- Influenced product roadmap decisions by conducting user interviews, journey mapping, and usability testing, synthesizing qualitative and quantitative insights into actionable design strategies.

### Lead User Experience Designer @ Infosys
Jan 2019 – Jan 2021 | Bengaluru, Karnataka, India
- Led end-to-end UX design as the principal IC for enterprise platforms spanning banking, healthcare, finance, and automotive, translating complex workflows into intuitive UX.

- Improved system productivity by 30% for a 130,000+ user timesheet system by redesigning workflows using user centered design principles and interaction modeling.

- Established reusable design systems and scalable UI patterns, increasing design consistency and accelerating development cycles across cross-functional teams.

### Senior UX UI Designer @ C-Square Info Solutions Pvt Ltd
Jan 2017 – Jan 2019 | Bengaluru Area, India
- Led design of a B2B pharma e-commerce application serving 40,000+ retailers and wholesalers, increasing sales by 70% by optimizing product discovery and transaction workflows.

- Engineered the transformation of a legacy sales force automation system into modular design system, contributing to 2x revenue growth through improved usability and streamlined operations.

- Built a scalable white label SaaS eCommerce solution, enabling 15+ brands across 600+ supporting rapid digital storefront launches.

### UX/UI Developer @ MultiApps Technologies
Jan 2016 – Jan 2017 | Bangalore
- Designed an intuitive onboarding and booking experience for a tour guide application, incorporating multilingual support to enhance accessibility and engagement.

- Improved user retention by 30% through gamification strategies, including rewards, progress tracking, and interactive elements.

- Optimized user navigation by addressing key pain points for guides and tourist groups, enhancing the overall experience through iterative design and testing.

### Associate @ Accenture
Jan 2014 – Jan 2016 | bangalore
- Developed responsive login and dashboard interfaces for enterprise applications, ensuring seamless usability, accessibility, and adherence to corporate standards.

- Conducted user research, usability testing, and performance testing to guide design decisions and enhance overall product functionality and reliability.


## Education
### Masters in Interaction Design in Interaction Design
California State University - East Bay

### bachelor of business management in Business, Management, Marketing
Nitte Meenakshi Institute of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/shravan-gururaj-89269295

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Source: https://flows.cv/shravangururaj
JSON Resume: https://flows.cv/shravangururaj/resume.json
Last updated: 2026-04-13