• Sole product designer driving a 0-to-1 redesign of a B2B SaaS mobile app, overhauling IA, user flows & end-to-end UI

screens, positioning the product to impress POS vendors & strengthen fundraising pitches.

• Reimagining the company’s brand identity, creating a cohesive visual language, mockups, to elevate investor materials & supporting pitch competition wins.

• Owning the entire digital product lifecycle from research & strategy to wireframes, prototypes and developer handoff.

• Establishing scalable design foundations that enabled the team to accelerate SaaS development and vendor demos.

• Designed an AI‑driven trial enrollment platform that raised task success from 62% to 88% and cut short the onboarding time by 30% in usability tests.

• Led UX research with 5+ Mayo Clinic stakeholders, boosting patient comprehension of trial details by 40% using plain‑language and visual eligibility views.

• Created an accessible design system aligned with WCAG 2.2 AA, enabling 100% of tested participants, including older adults, to complete all four critical scenarios unaided.

• Redesigned a high-traffic wealth platform managing ₹1.5T+ in assets, improving clarity, engagement, and confidence for a diverse investor base.

• Drove UX strategy across core investment flows, contributing to a 37% increase in average session duration and a 24% reduction in drop-offs by simplifying navigation and decision-making.

• Scaled a modular design system across 1,000+ web and mobile screens, improving usability consistency and accelerating cross-team design & engineering delivery on a high-traffic fintech platform.

• Designed a website which increased campaign deployment efficiency by 30% for a marketing company, enabling automated omni-channel marketing campaigns.

• Developed an intuitive dashboard for a popular salon chain, simplifying customer data tracking and providing a comprehensive view of KPIs, resulting in a 20% reduction in operational overhead.