Founding Product Designer at DADO, a luxury gifting platform redefining gifting as an intentional, seamless, and genuinely enjoyable experience through thoughtful design and AI-powered technology.

I work closely with the leadership team and engineering team to define and design core product features from the ground up, leading the end-to-end design of DADO's website, refining user flows, and translating product strategy into elegant, production-ready experiences. My role spans writing PRDs, collaborating on technical feasibility, and conducting user interviews to eliminate friction and remove guesswork from the gifting experience.

I also design DADO's AI-driven experiences, ensuring personalization and intelligence are delivered in a way that feels effortless, thoughtful, and aligned with a luxury-first brand.

Design and deliver brand and product-focused solutions across full visual identities, responsive websites, design systems, and digital products. Create high-impact assets, including logos, pitch decks, marketing materials, videos, and internal visuals using Figma, Adobe Creative Cloud, and web development tools. Collaborate closely with senior designers and cross-functional teams to build scalable, consistent designs for Fortune 100 enterprises and AI startups, contributing to efficient workflows, brand cohesion, and measurable client success.

• Lead club events, weekly meetings, and daily operations to ensure smooth execution and member engagement

• Create UX opportunities for the undergraduate community including workshops, projects, and design challenges

• Collaborate with industry employers and alumni, fostering partnerships for events, guest lectures, and hands-on projects

• Led the website team to develop innovative designs

• Taught students how to use Figma and Framer

Upkeep Creative Tech Design's Website with updates and new designs