# Shruti Bihani > Staff Product Designer Location: San Jose, California, United States Profile: https://flows.cv/shrutibihani ME IN A NUTSHELL Hi, I am a UX Designer with a passion for enterprise design. Tying technology and visual design to enhance the user's experience has driven my design ideas. My process is problem-driven and context aware, and I am constantly striving to grow, learn & reframe my thinking for simple & useful design solutions which create a positive impact. CURRENT WORK SITUATION I currently work at Model N as a Senior UX Designer. Lead strategic thinking to ensure that simple and intuitive user experiences are designed and adhered to; define standards of usability; empowering excellent high-quality visual designs; engage with all stakeholders to solve user and business goals using the principles of user-centered design. I always try to emphasize the importance of UX on a company level and seek to improve and integrate design department into company culture. WHAT I CAN OFFER Although my formal education in the field is limited, my experience and passion drives my designs. I can provide you with solid wireframes. I have experience in creating low and high fidelity mockups with Sketch, conducting user interviews, designing workflows, creating style guides, editing HTML5 and CSS, and running usability testing session. Design Skills: Journey Mapping, Design Thinking, User Centric Design, Problem solving, User Research, Research Synthesis, Competition analysis, Sketching, Information architecture, Content Analysis, Wireframing, UI, Prototyping, Usability testing, Story Telling Tools: Sketch, Invision, Axure, OmniGraffle, Balsamiq, Adobe Creative Suite, Proto & Microsoft office suite. Prototyping: Invision, HTML5 & CSS3. WHAT I AM LOOKING FOR I am eager to use and refine these skills in an industry setting. I play well with others and enjoy working with a motivated team. I have passion for user satisfaction and am looking for a company to help me advance what user experience can and should be. ## Work Experience ### Staff Product Designer @ VMware Jan 2022 – Present | Palo Alto, California, United States ### Sr. Product Designer, VMC @ VMware Jan 2019 – Jan 2022 | Palo Alto, California ### Senior UX Designer @ Model N Jan 2017 – Jan 2019 | United States Principal Interaction Designer for 2 new products - Contract Author (Word Plugin), Advanced Approvals. Guiding the team through feature discovery, design thinking process, fostering collaboration and driving all aspects of end-user interactions. Responsible for designing the building blocks for the software i.e. Data Table Configurations, Pagination, Search Components etc. & complex interations i.e. Approval Matrix. Redesign & innovate legacy softwares Responsible for redesigning and reinventing legacy software modules - Medicaid & Chargebacks to give better UI & improvise the users experience. Understand the pain points in the system, improvise workflows, use AI & advanced technology to streamline the users process, iterate concepts, gather feedback from users and reiterate. Process Improvement - Responsible for building a component library in sketch to be shared across the design team to ensure design consistency & scalability. Team Management - Ensure designers understand every aspect of the project and encourage pixel perfect deliverables; Collaborate and manage with development leads in an agile environment. ### UX Designer at Model N @ Model N Jan 2016 – Jan 2017 | Redwood City, California Principal Interaction Designer - Revenue Management Enterprise softwares like CPQ & CM. Responsible for Research - Discovering the needs / requirements of the users process and translating them into meaningful workflows and designs. Conducting research via user interviews, stakeholder interviews Responsible for Conducting Usability Studies - Conducting usability studies to verify the designs and gather user feedback. Responsible for Prototype & Specifications - Creating wireframes for the product development team and working closely with the engg. team until product delivery. ### Principal UX Designer @ Tekqube Labs Jan 2015 – Jan 2016 | San Jose Responsible for creating new mobile product experiences (research, interaction, and visual) for several projects that engage and delight customers. Focused on building strong relationships and good partnerships align and elevate design thinking cross-functionally. Key projects include edu-tech toy design by bringing together digital interfaces and plush toys to create a learning and engaging experience for the child, iOS app for Potlucks, iOS and Android Event Application for clients. Day-to-day activities include user research, user profiling, product visioning and definition, interaction design & usability analysis, validating design concepts with customers, wireframes, prototyping, visual design and stakeholder presentations both in-house and design tanks with clients. Responsible for collaborating with developers and product managers to build an ambitious team and strong relationships, and increasing revenue via good design and good process. Strived to be a strong advocate for the user, championing user experience as a methodology, and improving design quality in my own work and through my team. ### User Experience Design Immersive Student @ General Assembly Jan 2015 – Jan 2015 | San Francisco A 10 week immersive program taught by top UX practitioners and designed to provide students with real world experience through a variety of client facing projects. ### UX Designer @ Freelance Jan 2014 – Jan 2015 | Sunnyvale Worked on Visual Interface Design for several personal projects: 1. Mobile Game Application for iOS: Sketching, Mockup, Prototype, Final Designs, Game Icons, Layout and User Testing 2. Wedding Logos & Collateral 3. Branding & Collateral Material for Dance Academy 4. Logo Designs for several community businesses ### UX Designer @ Maheshwari Mahasabha of North America, MMNA Jan 2014 – Jan 2015 | Sunnyvale UX Design, Interface Design for the event app: Responsible for Content Strategy, Information Architecture, Navigation Architecture, Wireframes & Visual Design. Directly co-ordinated with the development & QA team to get the design executed. Web Design - Designed the Website for Community Involvement. Responsible for Sitemap, Information Architecture & Navigation. Social Media Manager - Responsible for designing Marketing collateral for all events, Social Media Marketing ### UX Designer - Interface @ Camp Fashionista Jan 2014 – Jan 2014 | San Jose, CA Web Re-design - Responsible for creating a responsive web such that the customers can easily place orders for several courses offered online. Eases the customer's interaction and also the business owners hassles. Related information available to the customers easily. Used CMS to build the website. ### Interface Designer & Brand Manager - E-Commerce @ Soft Buddies Jan 2012 – Jan 2013 Lead Service Designer for the E-Commerce Platform - Responsible for Content Management, Information Architecture, Wireframing, Final Prototype, Visual Design, Usability testing & Implementation. Setting up the Logistics network for the E-Commerce portal & setting up tie-ups with major online retailers. Easy ordering, timely delivery, stress-free returns & constant customer support are some of the features that helped in crafting a satisfied e-commerce customer. Social Media Manager - Creating Brand Identity & Awareness Marketing Manager - Creating an E-Catalog using Illustrator E-Pub and Interactive Pdf., Creating Marketing Material from brochures, client presentations, social media content and promotions ### Graphic Designer @ ARABIAN PETROLEUM LTD. Jan 2012 – Jan 2013 Worked on several projects as a Visual designer responsible for creating Banners, Flyers & Factsheet. ### Experience Designer - Creative Head @ RTP INFOTAINMENT Pvt. Ltd. Jan 2011 – Jan 2013 Service Design: Creative head for conceptualizing social events This was an event management start-up I ventured with my colleagues at college. My primary passion for building this was that I always felt the need for more when I attended a social event. Having a strong understanding about technology and an eye for visual design, I designed and executed several events which focused on making the experience more enjoyable for the attendees and stress free for the organizers. It was my empathy for the attendees and the organizers that drove my passion. Marketing Manager - Responsible for Business Development of Corporate and Social Events, Movie Launches and Media Promotions, Developing the Brand Identity and Marketing material, Designing the company website, Creating Visual content like brochures and presentations for the company promotions, Handling company presence in exhibitions ### Management Intern - Marketing @ Axience Jan 2011 – Jan 2011 As a part of my MBA-Tech curriculum, I pursued a 5 month internship at Axience: Business Development Intern I was responsible for designing the branding material, organizing the Business Development Data and making product presentations. I also got an opportunity to work on marketing content for a company exhibition presence in USA. ### Management Intern - Re-Designing the Workers Experience to increase production @ AkzoNobel Jan 2009 – Jan 2009 At AkzoNobel, I had the opportunity to work on the field in the chemical plant to come up with solutions for increasing the per day production at the facility. I performed the time-n-motion study, did task analysis to re-design the workers task flow in the plant. It not only helped to increase the plant production but also improved the workers experience by relieving some of their pain points. ## Education ### Using Design Thinking & Simple Sketching Techniques to ignite Innovation Stanford Continuing Studies ### Design Execution - Bringing Ideas to Life Stanford Continuing Studies ### User Experience Design Immersive Certification in User Experience Design - Immersive General Assembly ### Graphic & Interaction Design in Adobe De Anza College ### MBA-Tech in Marketing, Finance SVKM's Narsee Monjee Institute of Management Studies (NMIMS) ### HSC in Science Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics ## Contact & Social - LinkedIn: https://linkedin.com/in/shrutibihani - Website: http://shrutibihani.com/ - Website: https://www.behance.net/shrutibihani --- Source: https://flows.cv/shrutibihani JSON Resume: https://flows.cv/shrutibihani/resume.json Last updated: 2026-02-23