• Collaborated with cross-functional teams, including product managers, UX researchers, and engineers, to design and implement a fully automated tax system, driving a 30% reduction in tax filing time per merchant and eliminating 50% of manual tasks, significantly accelerating the onboarding timeline.

• Led the end-to-end design experience for 7-Eleven’s 7NOW marketplace admin and merchant portals, streamlining complex workflows to enhance operational efficiency and user productivity.

• Developed a scalable design system for the admin portal, ensuring consistency and a seamless user experience across the platform.

• Introduced skinny banners and new ad placements in the 7NOW app, expanding advertising touchpoints and driving a 15% increase in basket conversion rates (customers completing purchases after adding items to their cart).

• Designed and implemented dynamic categories and tagging, enabling granular search capabilities across both Quick Service Restaurants (QSRs) and 7-Eleven experiences, creating a unified flow projected to drive 10–20% growth in engagement and sales.

• ⁠Collaborating with the Township Public Library and small businesses across travel, healthcare, and NGO sectors to lead digital transformation efforts through research-driven insights, streamlined workflows, and accessible, inclusive design solutions.

• ⁠Facilitating strategic sessions with clients to craft data-informed strategies and innovative designs, delivering user-centric solutions that optimize operations and enhance engagement.

• Reimagining new ways to share knowledge and create a fun learning experience as a Product Designer with the Wikimedia Foundation, Wikipedia, to make it dynamic and inclusive for communities across the world for its 4.9 billion users and growing.

• Planning and facilitating concierge experiments with 5 subject matter experts and 18 intercept interviews with Wikipedia readers, resulting in a significant increase in active user engagement by leveraging impact-assumption mapping and anti-oppressive practices, to understand needs, barriers, and solution spaces to bridge knowledge gaps and increase engagement.

• Implementing systems thinking strategies with Wikimedia’s product team to boost readers' confidence in becoming editors by increasing their engagement on the platform.

• Facilitated classroom discussions to boost collaboration and engagement in Design Research class.

• Monitored student progress and offered personalized support, resulting in a 15% improvement in student performance on assignments and class engagements.