# Shrutika Madda

> Product Lead| Mobile & Web Platforms| Scaling SaaS Companies| E-commerce| MBA

Location: New York, New York, United States
Profile: https://flows.cv/shrutikamadda

As a Senior Product Manager at Firework, I lead a team to develop interactive shoppable videos and mobile SDKs for various platforms, such as iOS, Android, React Native, and Flutter. We enable brands and creators to engage with their audiences and drive conversions through immersive and interactive video experiences.

I have a strong background in business analytics and strategic management, with an MBA from Villanova School of Business and a master's degree from New Jersey Institute of Technology. I am also a certified ScrumMaster, AWS Developer, and Foundation Level Business Analyst. I leverage my skills and certifications to deliver data-driven and user-centric solutions that align with the company's vision and goals.

In addition to my role at Firework, I am also an Adjunct Professor of Entrepreneurship at NJIT, where I share my passion and expertise in innovation, product development, and business strategy with the next generation of entrepreneurs. I enjoy teaching and mentoring students and helping them realize their potential and aspirations.

Outside of work, I am a great cook and a passionate dancer. I love to explore new cuisines and cultures, and express myself through music and movement. I am always open to learning new things and connecting with new people. If you are interested in working with me or collaborating on exciting projects, please feel free to reach out to me.

List of Traits that I have that makes me a great product manager! 

1. Strategic planning
2. Product development
3. Leadership
4. Cross-functional collaboration
5. Market analysis
6. User experience
7. Roadmap planning
8. Stakeholder management
9. Product lifecycle management
10. Data-driven decision-making
11. Agile methodology
12. Go-to-market strategy
13. Product strategy
14. Team management
15. Innovation
16. Customer-centric
17. Business acumen
18. Product metrics
19. Competitive analysis
20. Product marketing

## Work Experience
### Senior Product Manager - Interactive Videos (Video E-Commerce) and Mobile Platforms (SDKs) @ Firework
Jan 2023 – Present
Leading a team to develop interactive shoppable videos to increase user engagement: https://firework.com/solutions/shoppable-video

### Senior Product Manager - Mobile Platforms @ Firework
Jan 2022 – Present | United States
Leading a team to build SDKs for iOS, Android, React Native, and Flutter for shoppable videos, short from media contents, live-streaming, and more.

### Adjunct Professor of Entrepreneurship @ New Jersey Institute of Technology
Jan 2021 – Present | Newark, New Jersey, United States

### Senior Product Owner @ Trimble MAPS
Jan 2021 – Jan 2022 | Princeton, New Jersey, United States

### Senior Business Analyst @ Comcast
Jan 2021 – Jan 2021 | Mount Laurel, New Jersey, United States

### Product Development @ American Water
Jan 2018 – Jan 2021 | Camden

### Product Analyst @ ADP
Jan 2017 – Jan 2017 | Roseland,NJ

### BI Developer/Tableau Developer @ Mott MacDonald
Jan 2015 – Jan 2017


## Education
### Master of Business Administration - MBA in Strategic Management and Leadership
Villanova School of Business
Jan 2020 – Jan 2022

### Master's degree in Business Analytics
New Jersey Institute of Technology
Jan 2019 – Jan 2020

### Bachelor's degree in Business and Information Systems
New Jersey Institute of Technology
Jan 2014 – Jan 2017


## Contact & Social
- LinkedIn: https://linkedin.com/in/shrutika-madda-04a905148

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Source: https://flows.cv/shrutikamadda
JSON Resume: https://flows.cv/shrutikamadda/resume.json
Last updated: 2026-03-29