This is where my obsession with AI went from curiosity to conviction. I led the end-to-end product strategy for AI-powered solutions serving some of the largest enterprise retail brands in the world, including Amazon and ULTA, working at the intersection of machine learning, eCommerce, and enterprise data. I spent most of my time turning ambiguous business problems into shipped products that generated real, measurable revenue.

What I built and shipped:

• Directed the launch of an AI-powered attribute engine for Amazon, improving data quality across 80% of their beauty assortment and setting a new standard for catalog accuracy at scale

• Built an AI-led eCommerce discovery product powered by end-to-end API architecture that lifted conversion rates by 36% across enterprise retail clients, directly contributing to $250M in annual sales

• Automated internal data workflows using AI/ML, cutting manual operational effort by 90% and freeing the team to focus on higher-leverage work

• Led design sessions with C-suite stakeholders to define business needs and shape product vision, resulting in 33% revenue growth

• Improved customer satisfaction scores by 27% by building a continuous feedback loop between user research, market signals, and roadmap decisions

• Boosted team delivery efficiency by 24% through transparent communication of product performance, risks, and progress to stakeholders

Core focus areas: GenAI, Machine Learning, LLMs, AI Product Strategy, eCommerce, Enterprise Data, B2B SaaS, 0-to-1 Product Development, Stakeholder Management, Go-to-Market Strategy, OKRs

My entry into the eCommerce space, where I quickly learned that the best products live at the intersection of regulatory complexity, user empathy, and clean data. I owned multiple product workstreams simultaneously, from compliance tooling to D2C commerce applications, and built the cross-functional muscle that would define my work going forward.

• Led compliance strategy for ULTA's Conscious Beauty program, ensuring regulatory standards were met across 1600+ brands, a program with significant reputational and commercial stakes for one of the largest beauty retailers in the US

• Built and deployed a D2C Shopify application from scratch, achieving adoption across 100+ retail sites within the first year

• Reduced time-to-market by 30% by streamlining project management processes across sales, marketing, and customer success

• Drove A/B testing experiments that used data to prioritize product features and increase user engagement by 18%

• Cut onboarding time by 75% by producing technical documentation that improved cross-functional collaboration and reduced dependency on tribal knowledge

Core focus areas: D2C eCommerce, Shopify, Compliance & Regulatory, A/B Testing, User Research, Cross-functional Leadership, Product Operations, JTBD, Competitive Analysis

This role is where my product instincts were forged. Working on S/4HANA cloud, I was embedded in the full product development lifecycle, not just analyzing systems but defining specs, running Agile ceremonies, and designing prototypes in Figma. I was operating like a PM before I had the title, and this is where the three-hat combination of technical depth, UX thinking, and product strategy first came together.

• Streamlined Quote-to-Cash integration with Procurement and Logistics on S/4HANA cloud, reducing cycle time by 42% and improving end-to-end process efficiency for enterprise customers

• Defined specs, user stories, and acceptance criteria in JIRA, speeding delivery by 10% and bringing clarity and structure to sprint execution

• Led Agile scrum ceremonies including backlog grooming and sprint planning, improving sprint velocity by 35%

• Designed Figma prototypes that resolved UX/UI inconsistencies across three enterprise applications, improving task completion rates by 20%

Core focus areas: SAP S/4HANA, Q2C, Agile/Scrum, Figma, UX Design, Enterprise Cloud, JIRA, Confluence, Product Backlog Management

My foundation. 3 years of deep analytical and technical work in enterprise CRM and cloud infrastructure that gave me an understanding of how complex systems actually function at scale, knowledge I carry into every product decision I make today. This is where I developed the data fluency and API expertise that still differentiates my approach as a PM.

• Improved process efficiency by 45% by transforming CRM Order-to-Cash processes onto cloud infrastructure, contributing to one of SAP's core enterprise modernization initiatives

• Optimized SOAP and REST APIs for better performance and scalability, reducing support queries by 20% and improving system reliability for enterprise clients at scale

Core focus areas: CRM, O2C, Order-to-Cash, REST APIs, SOAP, API Management, Cloud Infrastructure, SAP, Enterprise SaaS, Data Analytics, SQL

‣ Designed and developed a proof-of-concept for personalized learning path recommendations based on user skills, proficiency, and interests, leveraging Spring, Hibernate, and SAPUI5; later integrated into the organization's learning management system