# Shruti Shah > Senior Product Designer at Scribd, Inc. | MA in Interaction Design | UX Research | Data-driven | Cross-functional Location: New York City Metropolitan Area, United States Profile: https://flows.cv/shrutishah Currently building Slideshare. Delivering end-to-end design for multiple platforms and apps at design agencies and startups is the hallmark of my career. I bring with me a proven track record of leading the design of two major FinTech apps from scratch. I am a Senior Product Designer who previously spearheaded the design function of a unicorn fintech startup from its inception. I delivered end-to-end design solutions and systems for two major apps that went on to reach a combined total of 45M+ downloads. I have extensively collaborated with Product, Engineering, and Growth teams, conducting and leading multiple user research initiatives. I've hosted numerous brainstorming sessions to creatively address challenges and have worked with and mentored a team of 18 designers to deliver impactful design solutions. The success of my work is reflected in both the apps receiving 4.5+ stars and garnering over 500K+ positive reviews. ## Work Experience ### Senior Product Designer @ Scribd, Inc. Jan 2023 – Present | New York, United States ### Design Lead @ FPL Technologies Jan 2021 – Jan 2022 ### Senior Product Designer @ FPL Technologies Jan 2020 – Jan 2021 - Designed the fastest-growing credit card app and physical card in India, called OneCard, with 1.5M+ cards issued, an App Store rating of 4.7 stars, and 24M lifetime downloads, by leading the OneCard team of 8 designers in an agile environment. I creatively simplified and developed over 30 complex user features alongside the Product and Engineering teams. - Single-handedly delivered the design solution for a credit score app named OneScore within 2 months. This project involved conducting interviews with over 100 users, collaborating on GTM strategies with founders, product, and engineering teams, independently executing a human-centered design process, and conducting usability testing with 30 participants across 6 iterations. - Developed a visual library from scratch with 250 components by leading a team of 4 designers who conducted an exhaustive study on brand colors, typeface, illustrations, and iconography and increased on-time delivery. ### Founding Designer @ FPL Technologies Jan 2019 – Jan 2020 Joined FPL as the founding designer and the first woman employee on the team. Led design projects focused on gathering user insights and conceptualizing feature ideas, market research, and GTM for OneScore and OneCard, a unicorn fintech startup reimagining the credit space in India. ### Lead Product Designer @ Spruce Up Jan 2018 – Jan 2019 ### Lead Interaction Designer @ Monsoonfish Jan 2018 – Jan 2018 Designed digital interfaces and interactions to enable users to interact with software, websites, or applications at a services-based design agency working in product strategy, Design, UX, and UI. - Led a team of 5+ designers through UX research, insights curation, and product development. - Directed client discussions to understand business goals, budgets, and final output expectations. - Established UX and UI best practices processes in the team to ensure the success of ongoing projects. ### UX Designer @ Sprint Jan 2016 – Jan 2016 | Overland Park, Kansas - As a part of the Sprint UXD Mobile team, I designed and tested the Mobile and Web experiences for the new Sprint digital platforms alongside Sprint stakeholders, designers from VML and product owners from McKinsey and Co. - As a UX designer in a team of 6, we worked towards transforming the brand's internal digital organization, making it more agile, cross-functional, and ready for the future over a three-month period. ### UX Designer at Office of Research @ The University of Kansas Jan 2016 – Jan 2016 | Lawrence, Kansas Area Worked alongside designers from the University and designed an upgrade of the overall UX of the University Office of Research web pages by conducting user research, and heuristic evaluation by talking to over 50 users. ## Education ### Master’s Degree in Interaction Design The University of Kansas ### Bachelor's Degree in Industrial and Product Design Savitribai Phule Pune University ## Contact & Social - LinkedIn: https://linkedin.com/in/shrutijshah --- Source: https://flows.cv/shrutishah JSON Resume: https://flows.cv/shrutishah/resume.json Last updated: 2026-03-29