# Shruti Vedula > Product Designer @ IBM Consulting Location: New York City Metropolitan Area, United States Profile: https://flows.cv/shrutivedula I am a designer fascinated with how a creative outlook plays a vital role in life – a beautiful art piece, an interesting light fixture, a business card that’s a conversation – spirits me to tease out, dream up and inspire the pursuit of great ideas. ## Work Experience ### Product Designer @ IBM Jan 2023 – Present | New York, New York, United States Project: Delta, Delta Professional • Designed end-to-end UX and UI for an enterprise platform, transforming legacy Salesforce workflows into high-fidelity Figma comps using the Delta design system. • Developed detailed user flows and scalable interaction patterns while collaborating closely with engineers and stakeholders to adapt the design system to edge cases and complex states. • Delivered thoughtful information architecture and system-level design thinking for a C-suite–facing tool within Delta’s digital ecosystem, which serves 180M+ users and drives $22B+ in online revenue annually. Project: Delta, Agency Contracting • Led the end-to-end design process for an agency contracting platform that consolidates multiple workflows into a single product, streamlining operations for hundreds of Delta employees. • Conducted in-depth research to map process flows and feature relationships, integrating business strategy with user needs to ensure a cohesive and intuitive product experience. • Designed comprehensive UX and UI solutions, transforming complex data architecture into user-friendly interfaces, leveraging Delta's "Fresh Air" design library and the Salesforce design system. Project: UXR Chatbot and Synthesis Tool • Developed a UXR chatbot tool using Python and Streamlit, integrating Carbon Design components to create an intuitive web interface • Conceptualized and sketched the next step of the research tool, which revolutionizes research analysis by guiding users through each step of the design process • Architected a hybrid interface that seamlessly merges tabular and chatbot functionality, leveraging AI to synthesize data while empowering users to control the level of AI assistance ### UX Researcher @ Georgia Tech School of Literature, Media, and Communication Jan 2022 – Jan 2023 Project: Create a physicalization that showcases the migration patterns and plumage color variations of native birds to the Atlanta area using eBird data exemplified through a physical creation and Augmented Reality. • Spearheaded designs for bird physicalization project in the EcoCommons at Georgia Tech using augmented reality and eBird data • Designed preliminary sketches and hi-fidelity mockups of the physicalization and space • Implemented augmented reality using eBird data into the space to provide the audience with a deeper understanding of bird migration patterns and plumage • Created project proposals to present to leadership for grant applications and final build permit ### Visual Design Intern @ IBM iX Jan 2022 – Jan 2022 Project: Redesign TrainTrack, an internal IBM platform designed to keep track of employee learning paths and career changes • Collaborated with the UX team in Atlanta to work on a platform for internal path changes in IBM • Applied visual design principles to organize, format, and create an interface with an seamless flow • Created hi-fidelity mockups of the web platform using Figma, a collaborative interface design tool • Worked with lead UX designers and project managers to create useable and effective mockups that addressed user's needs and challenges ### Director of Marketing @ Startup Exchange Jan 2020 – Jan 2022 • Led shift to virtual content delivery during Covid-19, directing the marketing team in social media, analytics, and promotional initiatives • Directed marketing for leadership talks, workshops, and networking events, consistently hosting over 100 attendees at large-scale events • Created promotional flyers for each event and ran the Instagram, Facebook, and LinkedIn platforms • Designed branded content such as shirts, brand guidelines, and logo ### Graphic Design and Branding Intern @ Georgia Tech Research Institute Jan 2021 – Jan 2021 • Designed logos, graphic materials, motion graphics, and websites for CHAI open source tools • Implemented social media use for open source tools and created frameworks for social media posts • Developed websites using HTML, CSS, and JavaScript as well as Wordpress from prototypes on Figma • Created style guides to assist in brand consistency of each open source tool brand on all platforms ### Enterprise Technology Intern @ State Farm ® Jan 2020 – Jan 2020 • Implemented test automation into the Web Experience Solutions Team work process • Wrote tests in Cypress.io that checked for errors in State Farm .com web pages • Developed a State Farm .com page using React, SCSS, and Javascript • Learned about the integration of Git CI/CD with automated testing ### Digital Marketing Consultant @ BestFit, Inc. Jan 2020 – Jan 2020 • Developed strategies to help founding team through the launch of new platform, increasing the brand recognition and online traffic • Planed marketing campaigns with founding team • Conducted outreach to college students to increase engagement • Compiled and reported on weekly analytics ## Education ### Bachelor of Science - BS in Computational Media Georgia Institute of Technology ### Study Abroad in Interaction Design Malmö University ## Contact & Social - LinkedIn: https://linkedin.com/in/shrutivedula - Portfolio: https://www.shrutivedula.com --- Source: https://flows.cv/shrutivedula JSON Resume: https://flows.cv/shrutivedula/resume.json Last updated: 2026-03-29