Building innovative AI tools to identify and mitigate customer experience risks, helping Amazon builders enhance product quality before launch.

Leads end-to-end UX process for advertising initiatives that enable brands & suppliers to connect with business customers through engaging experiences on Amazon Business, the B2B ecommerce platform with over 7MM active business customers worldwide

Helps B2B shopper/decision makers to personalize their discovery process and enable them to make more informed policy, purchasing decisions to meet their organization's complex sourcing needs

Develops and maintains user-interface patterns and UX process for Amazon Business

Partners closely with other core product teams across Amazon in building large-scale solutions that drive shopper engagement.

Helps define new paradigms for shoppers to find inspiration and discover new products, brands on Amazon.

Built and documented a compositional design components library for a new design system.

Worked with Facebook Ads Product Experience team to help business owners growing their business with the marketing plan.

Produced social media contents, website banners, email templates and email design guidelines for TikTok AdGrowth Platform to drive more user growth.

Created interactive low-fi & high-fi prototypes for TikTok Creator Marketplace platform. Developed and conceptualized a comprehensive user experience design strategy for both advertisers and creators.

Optimized user experience and visual design of TikTok business accounts feature on the mobile web.

Designed sales materials, including social media contents, website user interface, emails and other marketing materials.

Redesigned company’s official website to provide more concise product information and better online shopping user experience for customers. Responsible for the interaction, wireframes and low-fi to high-fi interfaces design.

Lead user experience designer for Rexing e-commerce website in the US team. Produced high-quality design solutions by creating low to high fidelity wireframes, visual design for mobile and web users.