Led the design and strategy for generative AI and model platforms, driving zero-to-one launches of enterprise-scale AI experiences. Designed AI agents with RAG systems to orchestrate knowledge workflows, developed prompt caching to reduce latency and costs for LLM applications, and shaped custom model import workflows to simplify enterprise onboarding of proprietary AI models. Created Model-as-a-Judge evaluation tools to ensure reliable, trustworthy AI outputs. Partnered with PMs, engineers, and researchers to transform complex AI/ML challenges into intuitive, usable, and scalable systems.

Launched and led 3 impactful products achieving high adoption, retention and lead generation through strategic user focused designs: NetBase Pro: Designed and launched the app, achieving a 4.2/5 user satisfaction score, 85% retention, and growing the user base to 750+, transforming it into the primary sales tool. AI Lab: Developed AI Lab strategy and designs for efficient insights discovery, earning 75% positive feedback on usefulness and visualizations. NetBase Live conferences: Created microsites that drove 400+ attendees from brands like VISA and Coca-Cola, generating quality leads and solidifying key marketing strategies.

Responsible for crafting original designs for a variety of marketing, sales and corporate materials, including collateral, e-books, advertising, event booths and signage, presentations, infographics, online marketing and web content; Maintain consistency, brand compliance and high quality across the entire visual identity; Edit web graphics and templates in the CMS system; Manage agencies and contractors working on various design initiatives for all global regions; carefully proofing all design work to maintain high quality and consistency in accordance with the corporate design style guide.