# Shubha Gargava

> Principal UX Designer | AI/ML Experience Strategy | AI Agents, RAG, Model Evaluation | Driving Zero-to-One Innovation

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/shubhagargava

I design and scale AI/ML experiences that turn cutting-edge technology into real business impact. At AWS, I’ve led zero-to-one launches in generative AI and model platforms, building features like:

- Prompt caching to speed up large language models and cut costs
- Custom model import to make it easy for enterprises to bring in their own AI models
- Model-as-a-judge evaluation to ensure AI outputs are reliable
- AI agents with RAG to help businesses orchestrate knowledge and workflows at scale

I love tackling ambiguity—working with product managers, engineers, and researchers to turn complex AI systems into experiences that are clear, usable, and scalable. My passion is making AI intuitive, trustworthy, and impactful for the people who use it.

## Work Experience
### Principal User Experience Designer @ Amazon Web Services (AWS)
Jan 2024 – Present
Led the design and strategy for generative AI and model platforms, driving zero-to-one launches of enterprise-scale AI experiences. Designed AI agents with RAG systems to orchestrate knowledge workflows, developed prompt caching to reduce latency and costs for LLM applications, and shaped custom model import workflows to simplify enterprise onboarding of proprietary AI models. Created Model-as-a-Judge evaluation tools to ensure reliable, trustworthy AI outputs. Partnered with PMs, engineers, and researchers to transform complex AI/ML challenges into intuitive, usable, and scalable systems.

### Senior User Experience Designer @ Amazon Web Services (AWS)
Jan 2021 – Jan 2024 | Santa Clara, California, United States

### User Experience Designer @ Amazon Web Services (AWS)
Jan 2019 – Jan 2024 | Santa Clara, California, United States

### Sr. Product Designer @ NetBase Solutions, Inc. (acquired by Quid)
Jan 2016 – Jan 2019 | Santa Clara
Launched and led 3 impactful products achieving high adoption, retention and lead generation through strategic user focused designs: NetBase Pro: Designed and launched the app, achieving a 4.2/5 user satisfaction score, 85% retention, and growing the user base to 750+, transforming it into the primary sales tool. AI Lab: Developed AI Lab strategy and designs for efficient insights discovery, earning 75% positive feedback on usefulness and visualizations. NetBase Live conferences: Created microsites that drove 400+ attendees from brands like VISA and Coca-Cola, generating quality leads and solidifying key marketing strategies.

### Lead Visual Designer @ SLI Systems
Jan 2016 – Jan 2016
Responsible for crafting original designs for a variety of marketing, sales and corporate materials, including collateral, e-books, advertising, event booths and signage, presentations, infographics, online marketing and web content;  Maintain consistency, brand compliance and high quality across the entire visual identity; Edit web graphics and templates in the CMS system; Manage agencies and contractors working on various design initiatives for all global regions; carefully proofing all design work to maintain high quality and consistency in accordance with the corporate design style guide.

### Visual Designer @ CipherCloud
Jan 2015 – Jan 2016
Developed the company’s first unified marketing UI style guide, standardizing 
interaction and visual patterns across web applications and enterprise products laying the groundwork for scalable interface design. Delivered cross-platform assets, including responsive webpages, vector diagrams, infographics, and marketing materials ensuring visual consistency and brand alignment.

### Graphic / Visual Designer @ NASA Ames Research Center
Jan 2014 – Jan 2015 | Moffett Blvd./NASA Parkway
Led a full redesign of the NASA Research Park website, improving navigation, accessibility, and information architecture through defined task flows, wireframes, and HTML/CSS prototypes. Transformed multi-channel content strategy across digital and print, including newsletters, event micro-sites, and wayfinding signage, enhancing public engagement and alignment with government accessibility standards. Designed and launched visual systems for high-profile scientific lectures and conferences, increasing community attendance and brand visibility among government, academic, and private-sector stakeholders.

### Graphic / Web Designer @ Truvantis
Jan 2014 – Jan 2015
Responsible for designing PowerPoint slides, collateral templates, stock selection, product designing, web ads, brochure, redesigning the website, updating dated resume templates and creating various graphic elements.


## Education
### Associate's Degree in Graphic Design
Mission College

### Master’s Degree in Political Science and Government
San Francisco State University

### Saint joseph convent school


## Contact & Social
- LinkedIn: https://linkedin.com/in/sgargava
- Portfolio: http://www.shubhagargava.com/

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Source: https://flows.cv/shubhagargava
JSON Resume: https://flows.cv/shubhagargava/resume.json
Last updated: 2026-04-13