• Drove 50k new customers via targeted DoorDash product launch; generated $4M incremental annual revenue.
• Launched Same-Day Delivery across 500+ U.S. stores; added $100k+ daily revenue with 30% adoption in 5 months.
• Owned multi-year omnichannel roadmap for 2 squads (30+ stakeholders); aligned platform investments with enterprise growth goals.
• Conducted deep-dive SQL analysis across 94M+ customer records; uncovered 4.7% duplicate identities and averted a costly identity program by validating existing resolution effectiveness.
• Integrated Amazon shipping via EasyPost APIs (OAuth + SLA logic); reduced logistics costs by $460k annually.
• Led Uber marketplace GTM strategy; scaled demand to $120k+ weekly within 90 days.
• Ran A/B experiments optimizing Rokt ad placement; unlocked $20k weekly recurring ad revenue.
• Prioritized 80+ PBIs(Epics, Userstories, spikes, bugs) across 2 squads; shipped 20+ features annually improving conversion & engagement.
• Re-architected Profile service from monolith to microservices; improved rendering speed and lifted conversion by 6%.
• Mitigated pre-launch risk for Online Returns in Stores; tightened QA blocker definitions and defect tracking, enabling clean rollout across 550 U.S. stores.
• Partnered with Reflektion to implement ML-driven product recommendations (“Spend X, Get Y”); authored 5 PRDs and prepared roadmap integration for 2024.
• Launched loyalty enrollment via pinpad; conducted pre/post P&L analysis using Oracle deliverability data, securing POC approval for $0.69/user/day revenue uplift.