– Built and deployed a scalable ETL pipeline using Python and SQL to consolidate data from Shopify, Instagram, ERP, and internal
systems, streamlining reporting across departments and reducing aggregation time by 40%.
– Developed Power BI dashboards integrating sales, shipping, and ad spend KPIs, enabling operational managers to monitor marketing
ROI and improve efficiency by 20% through quicker actionable insights.
– Performed time-series forecasting on seasonal product categories using Python, achieving R2 = 0.79 and enabling inventory planners to
optimize stock and boost forecast accuracy by 20%.
– Collaborated with marketing to build a monthly campaign analytics pack that summarized reach, click-through rates, and attribution
paths, improving reporting clarity and executive visibility.