Led the redesign of the asset ingestion system which resulted in increased SUS scores from 60 to 85+.

Created Figma prototypes for migration tooling, achieving 90% positive user preference.

Mapped manual process flows to guide new automation, conducted evaluative testing with Maze and Typeform, improved usability and increased customer ratings by 30%.

Led a company-wide style guide refresh achieving visual consistency across the product and boosting internal designer productivity by 50%.

Partnered with data analysts to address checkout abandonment, achieving a 33% drop-off reduction.

Led a checkout redesign, boosting conversion by 60% and raising average order value from $280 to $350.

Developed detailed wireframes using Figma for seven product enhancements that improved navigation clarity across web interfaces; received positive reviews from stakeholders highlighting usability improvements during project presentations.

Spearheaded the integration of user feedback loops in design processes, resulting in a 40% increase in customer satisfaction as measured by follow-up surveys and qualitative interviews.

Overhauled the internal data visualization toolʼs navigation UX, leading to a 30% increase in platform adoption.