• Led rollout of a large-scale native device activation flow, replacing legacy web modules and improving conversion and reliability.
• Architected onboarding experiences using SwiftUI state management and Bluetooth integrations to streamline setup and boost connection success.
• Built and maintained a server-driven UI framework adopted across teams, accelerating delivery and improving release efficiency.
• Developed AVFoundation-based scanning tools for automated hardware setup, reducing manual errors and enhancing onboarding UX.
• Implemented Live Activity deep-link routing to improve in-app navigation and user engagement.
• Championed accessibility enhancements across commerce flows to align with Apple’s HIG and inclusive design standards.
• Introduced CI-integrated UI testing suites (XCTest, snapshot), improving coverage and reducing QA overhead.
• Drove API contract validation and refactoring efforts to enhance cross-team delivery and maintainability.