• Lead YouTube Watch Ads innovations to drive long-term user value and revenue growth

• Define product vision and strategy for key monetization opportunities

• Partner with product, engineering, and sales on product launches

• Mentor junior designers and lead design critique forum fostering a collaborative culture

• Led YouTube Ads Creator experiences

• Launched Creator Promotion helping creators to drive channel growth

• Shipped Brand Connect, enabling authentic storytelling via brand x creator partnership

• Established foundational Gen Z insights, defining UX strategy and shaping product roadmaps

• Design consultation for digital experience from mobile, web, to product and service innovation

• Design consultation for physical experience specialized in lighting and interior design

• Led the design team to deliver industry-leading experiences for key consumer products

• Successfully shipped Armor, Circle, and 20+ product launches through cross-functional collaboration

• Empowered and inspired the team through strong mentorship and leadership

• Designed a responsive web experience for First Derm, an AI- powered dermatology product.

• Created a web app from scratch for Charitize, a multi-sided marketplace enabling skill exchange for charitable donations.