Led Research-Driven Experimentation: Validated hypotheses through A/B testing, such as proving that adding an "Edit Address" button in data collection flows increased consent rates by +5.3% and significantly boosted revenue per consent impression by 10%. (2025)

Transformed the insurance shopping user experience into a scalable platform that directly supported insurance vertical growth to an all-time revenue high of $19M. (2024)

Senior product designer II at Credit Karma Insurance team (2022)

Growth product designer at Credit Karma Auto team. (2020)

Led product design for Credit Factors and Credit Report in the U.K. launch. (2019)

Contribute to product strategy using quantitative data.

Create mocks and prototypes for qualitative testings.

Played a key role in Redfin mobile app strategy.

Led end-to-end UX process from research to shipping products.

Designed a number of core experiences including app tour checkout experience, app search experience, app registration experience, and more.

Updated and redesigned Redfin Android app to match the Material Design Style.

Created the style guide for Redfin Android app.

Use of tools such as Sketch and Invision to create wireframes and prototype demos for user testing and concept exploring.

Worked closely with PMs on early-stage concept exploration, user research and also product development leads to deliver effective and beautiful solutions.

Worked closely with Developers to get early feedback, provide clear specs and deliver assets