# Shu-Kung Hsu

> Staff Product Designer at Credit Karma

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/shukung

My name is Shu-Kung Hsu (friends call me K), and I’m a product designer with a graphic design background. I was born in Taipei, Taiwan and now live in the San Francisco Bay Area. 
Portfolio: https://www.khsu.me/

## Work Experience
### Staff Product Designer @ Credit Karma
Jan 2024 – Present
• Designed features aligned with strategic business goals, including embedded offers, standardized coverage selection, and the offer details page. (2025)
• Led Research-Driven Experimentation: Validated hypotheses through A/B testing, such as proving that adding an "Edit Address" button in data collection flows increased consent rates by +5.3% and significantly boosted revenue per consent impression by 10%. (2025)
• Transformed the insurance shopping user experience into a scalable platform that directly supported insurance vertical growth to an all-time revenue high of $19M. (2024)

### Senior Product Designer II @ Credit Karma
Jan 2022 – Jan 2024
• Orchestrated the design, development, and launch of the insurance vertical tab in the app bottom navigation bar as part of the Credit Karma app redesign, ensuring alignment with the horizontal team and boosting user activation by +75% and retention by +87%. (2023)
• Senior product designer II at Credit Karma Insurance team (2022)

### Senior Product Designer @ Credit Karma
Jan 2018 – Jan 2022 | San Francisco Bay Area
Sr. Product designer with Credit Karma

• Growth product designer at Credit Karma Auto team. (2020)
• Led product design for Credit Factors and Credit Report in the U.K. launch. (2019)

### Senior Product Designer @ StubHub
Jan 2018 – Jan 2018 | San Francisco Bay Area
Sr. Product designer with StubHub's Conversion team.  

• Contribute to product strategy using quantitative data.
• Create mocks and prototypes for qualitative testings.

### Product Designer @ Redfin
Jan 2014 – Jan 2018 | San Francisco Bay Area
Product designer with Redfin's Mobile Apps team.

• Played a key role in Redfin mobile app strategy. 
• Led end-to-end UX process from research to shipping products.
• Designed a number of core experiences including app tour checkout experience, app search experience, app registration experience, and more. 
• Updated and redesigned Redfin Android app to match the Material Design Style.
• Created the style guide for Redfin Android app.
• Use of tools such as Sketch and Invision to create wireframes and prototype demos for user testing and concept exploring. 
• Worked closely with PMs on early-stage concept exploration, user research and also product development leads to deliver effective and beautiful solutions.
• Worked closely with Developers to get early feedback, provide clear specs and deliver assets

### UI/UX Designer @ metaio, inc.
Jan 2010 – Jan 2014
• Worked with developer team to create mobile/tablet apps for clients from many different industries, including Macy’s, Cessna, Mitsubishi and Coca Cola.
• Worked on design issues for augmented reality projects.
• Designed GUI assets and UX experience across multiple platforms such as mobile, web, tablet, TV, touchscreen kiosk and XBOX Kinect.
• Participated in the development of apps from the beginning stages (sketches, wireframes, workflow) to Photoshop design and to the user testing to product launch.

### Web Designer @ Whitestone SPA
Jan 2004 – Jan 2004
• Developed new website for Whitestone SPA using Flash, HTML and CSS.
• Interacted collaboratively with the director to produce everything from logos to Websites and contents.

### Graphic Artist @ Men's Uno Fashion magazine
Jan 2002 – Jan 2002
• Planned, designed various graphic designs.
• Provided art and graphic design for the magazine contents.

### Graphic Artist @ Ogilvy & Mather Advertising Summer Education
Jan 2001 – Jan 2001
• Worked together with team members and staff to create concessive designs and to meet requirements of clients.
• Carried out some marketing and sales presentations.
• Designed various ad-campaign strategies for various services and products.


## Education
### MFA in Digital Arts
Academy of Art University
Jan 2006 – Jan 2009

### Bachelor of Arts in Commercial Design
Ming Chuan University
Jan 1998 – Jan 2003


## Contact & Social
- LinkedIn: https://linkedin.com/in/shukung
- Dribbble: https://dribbble.com/shukunghsu
- Portfolio: https://www.khsu.me/

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Source: https://flows.cv/shukung
JSON Resume: https://flows.cv/shukung/resume.json
Last updated: 2026-03-30