Hulu / Disney Streaming advertising

Lead a team of 6 engineers to build and maintain attribution platforms and data pipelines processing millions of events per hour, supporting critical monetization workflows.

Directed demand migration, MWAA, and Databricks migrations with zero downtime and 100% data integrity, improving reliability and scalability across all data pipelines.

Delivered new data products (Adlog Sharing, DXC R2, Attribution Reports) that unblocked key analytics and reporting initiatives for downstream teams.

Owned team’s incident management, code quality, and engineering best practices, reducing production issues and accelerating development velocity.

Mentored peers, fostering a culture of technical excellence and continuous improvement.

Led 2 engineers in developing Conversion Insights, an ads measurement platform that empowered thousands of advertisers with campaign performance data.

Built end-to-end analytics pipelines (Spark + Druid) and React/Redux frontend, delivering near real-time, actionable insights.

Developed Pinterest Conversion Lift, generating millions in incremental ad revenue through advanced experiment measurement.

Led backend migration from HBase to Druid, cutting workflow size by 50% and reducing runtime by 20% while improving data query efficiency.

Bing Ads campaign rich client

Building infrastructure to send millions of notifications (emails, texts, push notifications) daily with accurate shipping infos.